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BWW TV: RISE Premieres in New York City


We were at the premiere of RISE, an inspirational story about the power of the human spirit - RISE will take audiences on a journey that honors a group of individuals who through their loss inspired the hopes, dreams and successes of some of the most iconic names in Olympic sports history.

This historic evening was broadcast live from the Best Buy Theater in New York City's Times Square to more than 500 theaters across the country through National CineMedia's (NCM) exclusive Digital Broadcast Network-North America's largest cinema broadcast network. The nationwide broadcast featured uniquely choreographed figure skating performances, interviews with RISE storytellers; and appearances by American figure skating legends.

Proceeds from RISE will be used to further the mission of U.S. Figure Skating's Memorial Fund, which was established Feb. 23, 1961, as a living tribute to the 34 athletes, officials, judges, coaches and family members who lost their lives in the crash. The Memorial Fund awards approximately $300,000 annually in grants and scholarships to skaters in need, recognizing excellence both on and off the ice.

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