Photos: MTA Encourages New Yorkers to Take the Subway to Broadway With New Ad Campaign
by Stephi Wild - Nov 9, 2021
by Stephi Wild - Nov 9, 2021
In 1977, stars from Broadway shows gathered onboard a New York City subway car to take what would become an iconic photo, appearing with the tag line “The Only Sure Way to Make It to Broadway.” Forty-four years later, the Metropolitan Transportation Authority (MTA) and Broadway advertising agency RPM collaborated to re-create this photo.
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