Scholastic & We Need Diverse Books Expand Partnership
by Christina Mancuso
- Mar 1, 2016
NEW YORK, Feb. 29, 2016 /PRNewswire/ Scholastic and the non-profit organization, We Need Diverse Books, today announced the expansion of their collaboration to bring more books by diverse authors and featuring diverse characters into schools nationwide. For the 2016-17 school year, Scholastic Reading Club and We Need Diverse Books will collaborate on eight flyers to be distributed in classrooms with students ranging in age from toddler to teen. These offers will elevate stories by and about people from traditionally underrepresented communities. The original special edition collection, launched in Fall 2015, remains available along with the diverse titles and authors featured in all Scholastic Reading Club flyers, at: www.scholastic.com/readingclub.
Pajama Program Reaches Halfway Mark of 'One Million Good Nights' Campaign for Children in Need
by Christina Mancuso
- Nov 4, 2014
NEW YORK, Nov. 4, 2014 /PRNewswire-USNewswire/ We are currently entering the second month of 'Danger Season' the time of year when temperatures around the nation begin to drop leaving underserved children in need of warm sleepwear and comfort. This same time also marks the second year of Pajama Program's One Million Good Nights nationwide initiative to collect one million new pajamas, one million new books, and the resources needed to get them in the hands of young children and teens in need here in the U.S. To date, One Million Good Nights has already hit its halfway mark with 500,180 pajamas and 590,428 books collected so far. The campaign will continue until December 31, 2015.
Pajama Program Launches 'One Million Good Nights' Campaign to Collect Books & More for Children in Need
by Christina Mancuso
- Oct 3, 2013
On Tuesday, Pajama Program launched the One Million Good Nights nationwide initiative to collect one million new pajamas, one million new books, and the resources needed to get them in the hands of children and adolescents in need here in the U.S. The campaign begins today, October 1(st), when temperatures begin to drop and 'Danger Season' starts for these children. The campaign continues until December 31, 2015. Pajama Program's major partners in the One Million Good Nights initiative are Carter's, Inc., Scholastic Inc., and Sprout. The New York City launch event is hosted by Pajama Program board member Carla Hall of ABC's 'The Chew,' and features a performance by Sadie Sink, currently performing in Broadway's 'Annie,' and volunteers reading and distributing new pajamas to children.
Scholastic Announces Major Redesign of School Book Club Flyers
by Christina Mancuso
- Aug 5, 2013
NEW YORK, Aug. 5, 2013 - Scholastic (SCHL) today announced that the iconic school book club flyers beloved by schoolchildren, parents and teachers since 1948 will arrive in virtually every pre-K to 8 classroom this school year with a whole new look and with grade-specific monthly book selections to help all students reach higher levels of reading proficiency through increased independent reading.
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