Oxygen Media Delivers Highest Quarter in Network History
By: TV News Desk Mar. 30, 2010
Oxygen Media delivers its highest quarter ever in network history among all key demos and total viewers, according to Nielsen Media Research. Propelled by the phenomenal success of "Bad Girls Club," Oxygen's first series to average over one million viewers A18-49, and "Love Games," the network's highest rated freshman series, the network posted growth in all key demos including double digit increases year-over-year among A18-34, A18-49 and total viewers.
"Love Games: Bad Girls Need Love Too" made Oxygen history as the highest rated and most watched series premier e among all key demos, total viewers (1,513,000), W18-49 (624,000), A18-49 (800,000), W18-34 (472,000) and A18-34 (604,000). The freshman series also experienced gains up +9% A18-49, up +11% W18-34 and up +9% W18-49 in its second week. For the quarter, Oxygen averaged 148,000 A18-34 (up +12%), 271,000 A18-49 (up +11%), 200,000 W18-49 (up +6%), 115,000 W18-34 (up +8%) and broke through the top 20 among all ad-supported cable entertainment networks ranking #18 among the all-important W18-34 (up from #21 from 1Q09). The network also ranks #22 among W18-49 and #26 among A18-49. This was also Oxygen's youngest quarter ever with a median age of 38.2.In addition to analog rating success, Oxygen has broken out in the social media and digital space powered by its 52 week a year real time water cooler www.OxygenLive.com. Oxygen's Bad Girls has dominated Twitter on Tuesday nights, with BGC terms often accounting for 5 or more of the top 10 trending topics. Last week "Bad Girls Club" was also the #10 Twitter trending topic for the entire week, while the BGC site at Oxygen.com was a top 10 site among all cable and broadcast show sites for the quarter.Oxygen.com is also celebrating its best quarter ever with significant increases in uniques (up +99%), video streams (up +196%) and page views (up +109%) vs. last quarter. In addition, Oxygen Mobile also experienced new heights with its best quarter ever with page views up + 117% and monthly uniques up + 144% (from 1Q09). And VOD performed extremely well with "Bad Girls Club" outpacing all other NBCU VOD offerings in first quarter.
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.
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