Adam Tyler Releases Stills From Approaching Music Video For Next Single

ADAM TYLER initiates his fans' latest cravings, unveiling visual hints for the looming video premiere of second single, "Like A Drug". Looking to capitalize on the track's innately brash lyrics, Tyler sought the aid of acclaimed Video and Creative Director, Dan Shipton. Well-known for his distinct imagery and glossy final cuts, Shipton perfectly suits as the quintessential stylistic eye for "Like A Drug".

Filmed on location in an abandoned warehouse outside of London, the completed video will surprise with a significantly grittier visual vocabulary than the artist's previous work. Scale is decidedly embellished at every avenue: dance sequences feature elaborate choreography in big numbers, lighting plays a role rather than an accent, and styling choices heighten the dramatic power of a color palette dominated by dark black. The gutsy mastered cut will forever raise the bar for Adam, who remarks that the shoot was definitely unlike any other:
"The ‘Like A Drug' music video shoot was by far my favorite video to film so far. I was insanely lucky to have such fantastic stylists and make-up artists on board for the video, and everything fit perfectly into what we were aiming for. As soon as I saw the venue we were filming in, I fell in love with it. I couldn't hide my excitement throughout the whole shoot; the venue had a completely different feel. It's my biggest video so far, taken to another level. It was a blast to dive in and get my hands dirty, quite literally! Seeing some of my ideas come to life in the actual video is amazing. I can't wait for people to see ‘Like A Drug' come to life with the video, and I hope people love it as much as I do!" - Adam Tyler

Look out for the video premiere of "Like A Drug" early in the new year. Shattered Ice is available for purchase now on iTunes.