DanceOn Launches Nigel Lythgoe's Choreography Competition Series 'Every Single Step'
DanceOn, Inc. - the dominant digital network for dance and music entertainment - launched "Every Single Step", a new choreography competition series from Nigel Lythgoe, the creator of Fox's "So You Think You Can Dance?" Starring acclaimed choreographer Brian Friedman as a mentor, "Every Single Step" premieres Nov. 19 exclusively on go90, the mobile-first social entertainment platform.
The 10-episode series, produced by Nigel Lythgoe Productions and INE/Trium Entertainment, pits 10 choreographers against each other in themed challenges. In each 22-minute episode, "Every Single Step" will be to choreographers what "Project Runway" was to fashion designers with its fast-paced challenges.
Helping decide who stays in the competition and who is eliminated is a new celebrity guest judge each week - many of whom have won an Emmy or been nominated - such as Mandy Moore, Tabitha and Napoleon D'umo, Tessandra Chavez, Rich and Tone Talauega, Brooke Lipton, Willdabeast, Migel Zarate and Ian Eastwood.
"Every Single Step shines a new perspective on dance competitions. For the first time, audiences get to root for the choreographers rather than the dancers and go deeper into the creation of their show stopping performances," said DanceOn CEO Amanda Taylor. "We are thrilled to be working with Nigel Lythgoe and go90 to bring this new series to life."
The show, hosted by influencer Liza Koshy, culminates in the finale episode, in which Lythgoe and Friedman bring in dance industry superstars Tricia Miranda and Kenny Ortega to help decide which of the two finalists will take home the grand prize of $25,000.
Watch the YouTube teaser here: http://bit.ly/1SF71j6
DanceOn joined go90's list of partners for mobile-first programming in September 2015. "Chachi's World" and "EverySingle Step" are the first offerings from this DanceOn/go90 partnership, with 25 more original DanceOn Studios series to follow through 2017. DanceOn will supply go90 with more than 80 hours of video content for the new mobile first video service during this ongoing partnership.
"Every Single Step" executive producers include Nigel Lythgoe, Kristin Campbell-Taylor, Mark Koops and INE/Trium Entertainment's Jennifer Heftler. INE/Trium Entertainment are the masterminds behind "The Biggest Loser", "Masterchef", "The Office", "Ugly Betty", "The Tudors" and several digital series.
DanceOn is an entertainment focused digital media company celebrating dance and music in pop culture. Through multi-platform storytelling and diverse, influencer-driven programming, DanceOn reaches engaged millennials seeking on-demand music content everywhere.
The network's 5B+ views, 27M+ subscribers and 40M+ fans across platforms make DanceOn the largest entertainment network for dance on any platform and one of the most influential players in music discovery through video. DanceOn was a major programmer behind party dance trends like Trap Queen, Watch Me Whip/Nae Nae, and Hit the Quan which all hit Billboard's Top 20 in Summer 2015. DanceOn recently launched the fourth season of its premier competition franchise Dance Showdown with many more YouTube originals to come and is a launch partner of Verizon's go90 mobile video service.
DanceOn was co-founded by CEO Amanda Taylor, Madonna, Guy Oseary and Machinima Chairman Allen DeBevoise.