Acclaimed Dancer, Choreographer Brian Friedman Becomes New Patron at Urdang

On 3rd June, Urdang officially announced, internationally acclaimed dancer, choreographer and creative director, Brian Friedman, as their new patron joining existing Urdang patrons, Sean Cheesman, Arlene Philips CBE, Wayne Sleep OBE and Anthony Van Laast MBE. The announcement came following an industry lecture and Q&A session led by Friedman for Urdang students at the Old Finsbury Town Hall.

Brian Friedman has worked with an impressive string of artists and celebrities to date which includes Michael Jackson, Justin Bieber, Britney Spears, Beyoncé, Rihanna, Celine Dion, Janet Jackson, Prince, Mariah Carey, Usher, P!nK, Nicole Scherzinger, Christina Aguilera, One Direction, Olly Murs and many more. As a creative, his talents extend to the film industry, Charlie's Angels: Full Throttle", "You Got Served", 'She's all That", "Austin Powers Gold Member to name a few. But most of us will have heard from the influential American star from his involvement judging, choreographing and producing The X Factor UK, The X Factor USA and America's Got Talent.

Urdang is delighted to have attracted a high profile professional who is such a fit for the academy. Brian is the perfect role model and will be an inspiration to Urdang students, especially for our boys and those students wanting a career in commercial dance. Brian will bring his talent, passion and support to students by giving inside information on how the industry works and insight on his experiences that has got him where he is today.

Brian Friedman comments: "I am thrilled and honored to be taking on the role of Patron at The Urdang Academy. Passing on knowledge to the next generation of dancers is not only my duty but it also warms my heart. Over the years I have watched alumni from the Academy audition for me and have cast them in many projects. They are truly receiving the best training around! A huge thank you to Urdang for entrusting me with your students."

Solange comments: "Brian is a force to be reckoned with within the industry! I have personally admired Brian's work over the years and I am so thrilled to have him onboard to impart his knowledge and experience to the faculty and our future graduates. At the core of the training that we deliver is the belief that all students should benefit from relevant industry exposure and Brian will certainly make an invaluable contribution to Urdang."

Exceptional vocational training in a vibrant centre of excellence. Urdang is the ultimate choice for developing highly diverse and rounded performers. Incredible exposure to leading industry professionals keeps Urdang at the forefront of the industry. Graduates thrive and are in constant demand for West End and International destinations. Everyone Individual! For more information, visit

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