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Allied Integrated Marketing Revamps Broadway Touring Division

Allied Integrated Marketing Revamps Broadway Touring DivisionAllied Integrated Marketing announced today that Allied Touring will succeed Allied Live as the national tour marketing and publicity arm of Allied under the joint leadership of industry veterans Marya K. Peters and Andrew Damer, who will serve as Vice Presidents and co-heads of the division. Allied Touring is the leading agency specializing in touring Broadway shows.

"I am excited about Marya and Andrew taking the reins and leading Allied Touring into the future," said Clint Kendall, President & CEO of Allied Integrated Marketing. "By adapting to the unique needs of each show and each market, our dedicated team at Allied Touring has built the best touring business in the industry."

Current division head Laura Matalon will depart on December 31, 2017 to lead the internal marketing team at Hamilton. Matalon added, "It has been an honor and a pleasure to work closely with Marya and Andrew for so many years. I cannot think of a better team to take the company into the future."

Originally founded by Matalon and former partner Tanya Grubich as The Marketing Group (TMG) in 1998, and becoming Allied Live in 2008, the division has represented more than 70 shows including 13 of the past 20 Tony Award-winning Best Musicals and 5 Tony Award-winning Best Plays.

"We will continue to provide a superior level of service to our clients, colleagues, and the presenting partners we work with across North America," said Peters. "It has been a privilege to work alongside Laura since the fall of 2000, and I am excited to take the torch forward in this new partnership with Andrew."

"Marya and I share a passion for, and commitment to, bringing live entertainment across the country, and we are thrilled to take on these new leadership roles," said Damer. "This is a very exciting time for the industry, and we, along with our incredible team, will always strive to remain at the forefront of innovation and creativity," said Damer.

Based in New York and Chicago with offices across the country, Allied Touring's experienced staff includes Sarah Dahlberg, Jennifer Gallagher, Meghan Kastenholz, Anne Dailey Meyer, Scott Praefke, Jacqueline Smith, Anne Waisanen, and Doug Blemker. Current clients include An American in Paris, The Book of Mormon, Bright Star, Charlie & the Chocolate Factory, Rodgers + Hammerstein's Cinderella, Elf the Musical, Groundhog Day, The Humans, Kinky Boots, Motown the Musical, RENT, The Scenario, School of Rock, Something Rotten!, and Irving Berlin's White Christmas.

MARYA K. PETERS has worked with almost every venue that presents a Broadway series across the North America and has had the honor to oversee all types of productions at Allied. She currently serves on The Broadway League's Road Marketing Committee, the Spring Road Conference (SRC) Planning Committee, the Fall Forum Planning committee, the Digital Dive Team, and is an SRC Mentor. She has been a guest instructor at Roosevelt University in Chicago and is as a guest lecturer with Broadway In Chicago's Northwestern University marketing practicum. Marya is passionate about audience development and pushing the envelope of technology integration into live theatre. Current and past productions include An American In Paris, The Humans, A Gentleman's Guide to Love & Murder, The Book of Mormon, Peter and the Starcatcher, Traces, Mamma Mia!, Billy Elliot the Musical, Blind Date, In the Heights, Avenue Q, Dirty Dancing - The Classic Story on Stage, Rent, Legends, The Producers, The Full Monty, Hairspray, Contact, and Fiddler on the Roof. Originally from Michigan, she has a B.F.A. from the University of Michigan and has been a member of ATPAM since 2003.

ANDREW DAMER has extensive experience developing and leading integrated marketing campaigns for a variety of Broadway, national, and international theatrical engagements and entertainment events. He has worked closely with many of the industry's most respected producers, general managers, and creatives. At Allied, Andrew has overseen campaigns for The Book of Mormon, Motown the Musical, Billy Elliot the Musical, Something Rotten!, and many other hit shows and events. Andrew joined Allied from the Broadway advertising agency AKA where he led campaigns for Spider-Man Turn Off the Dark and The Book of Mormon, among others. He also served as the Marketing Director for Broadway In Chicago where he managed a long-running engagement of Jersey Boys, as well as many other resident, pre-Broadway, and touring productions at five downtown theatres. Andrew developed and taught a practicum course for Northwestern University's School of Communication and currently serves as an adjunct professor in the Arts Management Program at George Mason University. He holds a B.A. in Theatre from Emerson College (Boston) and an M.B.A. in International Business and Marketing from Loyola University Chicago.

Allied Touring is a full-service engagement management agency representing Broadway tours and other live touring events across North America. Allied Touring specializes in brand management, strategic planning, traditional and digital marketing, communications, pricing strategy, and sales analysis. Representing more than 70 tours over the past 20 years, past clients include Avenue Q, Billy Elliot the Musical, Blue Man Group, Contact, The Drowsy Chaperone, A Gentleman's Guide to Love & Murder, Hairspray, Hamilton, In the Heights, Legally Blonde the Musical, Mamma Mia!, Motown the Musical, Once, The Producers, Spring Awakening, Sweeney Todd, Thoroughly Modern Millie, West Side Story, Wicked, and many more. Visit

Allied Integrated Marketing is the leading entertainment, culture, and lifestyle agency in North America and works with many of the best brands in entertainment and consumer marketing. Allied's innovative team includes experts in publicity, promotions, experiential, media, creative, partnerships, tour engagement management, market research, and multicultural marketing, as well as a full-service digital offerings via its digital division, 87AM. Allied delivers effective, integrated campaigns on a national, regional, and local basis via a unique network of 22 offices in the U.S. and Toronto, which gives the agency the exclusive local insight, strong community relationships, and on-the-ground resources to activate consumers where they live, work, and play. Go to for more.

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