VIDEO: Toronto Alliance for the Performing Arts Launches I Miss Live Theatre TO Campaign

The campaign encourages audience members to declare their love of the city’s performing arts by sharing some of their favourite Toronto theatre moments of the past.

By: Sep. 22, 2020
Stream Now
Click Here for More on Stream Now
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.




Today the Toronto Alliance for the Performing Arts (TAPA), an association that represents all the professional performing arts companies in our city, released some interesting statistics: The impact of the COVID-19 pandemic to Toronto's theatre community to date is 25,000 cancelled or postponed public performances. That equates to $500 million in lost ticket sales and 20 million lost audience members.

To support this community, TAPA also launched today an initiative to celebrate artists and audiences. I Miss Live Theatre TO - #iMissLiveTheatreTO - is an online campaign that encourages audience members to declare their love of the city's performing arts by sharing some of their favourite Toronto theatre moments of the past.

Watch the video!



Videos