DESCRIPTION Le Petit Theatre du Vieux Carre, a 501(c)3 organization, is passionately dedicated to presenting the highest quality theatrical performances to entertain and educate the diverse population of the region and enhance the economic vitality of the greater New Orleans area. By offering a full season of contemporary and classic dramas, comedies, musicals, and children's productions, as well as master classes and special events, the theatre embraces the work of the city's professional artists both onstage and backstage, all the while nurturing and mentoring up-and- coming talent with its array of outreach programs.
Le Petit is currently seeking a Marketing Manager to lead marketing, sales, promotions, and audience engagement functions of a theatre that produces a five-show subscription season plus additional off-subscription programming. Reporting to the Executive Director, the position shall lead subscription and single ticket sales and acquisition campaigns.
About the role: The Marketing Manager will oversee the marketing and advertising activities of the theatre including annual marketing plan and budget and all promotion and engagement strategies. They will focus on developing new audiences while also deepening relationships and communication with current audiences. The Marketing Manager shall have creative energy, an entrepreneurial spirit and be committed to sharing the story of Le Petit to a broad and growing constituency.
Duties of the role include: - Media and marketing budget planning (print, online, radio, etc.) - Coordination of the season subscription campaign. - Development and coordination of promotional events. - Community marketing efforts including outreach to new audiences, grassroots marketing, and collateral distribution. - Social media management and strategy. - Sales strategy including promotional offers, value-added experiences, and special events. - Creation and execution of all eblasts, newsletters and mailings related to programming. - Working with outside graphic designer on the creation of promotional materials including print advertising, direct mail pieces, e-blasts, and venue signage. - Development and maintenance of relationships with outside media partners and sponsors - Working with the box office manager on building of all events. - Creation of season playbills and related ad sales. - List management and development. - Website maintenance and updates. - Servicing press releases and coordination of press activities. - Monitoring tickets sales, creating pricing strategy, and creating sales reports. - Working with team to build public interest in all theatre programs, as well as strengthen and promote the brand locally, regionally, and nationally.
While this is intended to be an accurate description of the job, this is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the position, and may require that other or different tasks be performed as necessary and assigned.
Those interested in applying should have 2-3 years marketing experience within the performing arts, a bachelor's degree, experience with subscription campaigns, superior written and verbal communication skills, and excellent organizational skills. Helpful qualities include proficiency with Microsoft Office, Adobe Photoshop and InDesign, and Vendini.
This is a full-time position. Regular office hours are M-F 10am–6pm. Some evening and weekend work required. Competitive starting salary and benefits package.
Le Petit Theatre is committed to fostering an inclusive environment both onstage and off. We are actively seeking talented applicants from all ethnicities, races, and backgrounds. LPT is an equal opportunity employer and encourages all to apply.
Applicants should send a cover letter with minimum salary requirement, resume, and references to Jobs@LePetitTheatre.com.