Marketing Director - Drury Lane Theatre & Events

The Marketing Director reports to the Executive team and is responsible for planning and implementing sales, marketing and advertising campaigns for our theatre, restaurant and event spaces. They will work in partnership with the Executive Producer, Artistic Director, General Manager, Events Director and Box Office Management to create and develop campaigns to increase sales, maintain our client relationship and grow our social media presence.



Essential Functions:

• Develops, implements and provides detailed analysis of strategic sales/marketing plans and operating budgets and forecasts to achieve objectives and sales goals

• Plans, develops and oversees advertising and promotional activities including print, online, radio, television commercials, B-Roll, rehearsal videos, social media and direct mail

• Develops and recommends strategies and events to increase revenue across all departments

• Increase online presence and audiences by embracing digital innovations in line with company vision

• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets

• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions

• Monitors competitor’s marketing activities

• Establishes and maintains relationships with industry influencers and key strategic partners

• Guides preparation of marketing activity reports and presents to executive management

• Establishes and maintains a consistent company image throughout all promotional materials and events

• Represents and promotes the company at trade shows and conferences



Requirements

• Proficient in Microsoft Office Suites and Google Mail/Calendar

• Proficient in TicketMaster and Arctics is a plus

• Knowledge of current/upcoming social media platforms

• Strong organizational and time management skills

• Ability to communicate efficiently and effectively

• Attention to detail and accuracy

• Comfortable handling highly confidential information



Competencies:

• Analytical Thinking

• Attention to Detail

• Business Acumen

• Communication

• Critical Judgment

• Initiative

• Presentation Skills

• Problem Solving

• Public Speaking

• Results Driven

• Willingness and ability to accept more responsibility



Supervisory Responsibility:

The Graphic Designer, Website Developer and a shared Administrative Assistant report to this position



Work Environment:

Office environment: sitting at a desk working/typing on a computer



Physical Demands:

While performing the duties of this job, the employee is regularly required to communicate, converse with, and exchange information, required to be in stationary position at least 50% of the time, use hands and fingers to grab and reach with hands and arms, occasionally required to run, walk, stoop, kneel, crouch or crawl, may occasionally lift or move up to 10 pounds, specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus and specific hearing abilities include ability to answer and communicate via telephone.



Travel:

This position requires some travel



Required Education and Experience:

• Bachelor’s degree in sales, marketing or business administration or equivalent number of years experience.

• Five (5) years of related experience



Job Type:

Full-time



Drury Lane Theatre & Events is an Equal Opportunity Employer.



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.