Digital Engagement Manager - American Conservatory Theater

Status: Full Time/Regular/ExemptReports to: Director of Marketing & CommunicationsThe Digital Engagement Manager is part of the American Conservatory Theater (A.C.T.) Marketing Department and leads strategic development and execution of digital marketing initiatives across paid, owned and earned channels designed to build brand awareness, audience engagement, audience development and revenue for the organization. Guided by A.C.T.?s brand and goals, the Digital Engagement Manager manages all digital marketing efforts by leveraging the organization?s digital platforms to increase ticket revenue, subscriptions, donations, education and community program efforts, as well as drive traffic to the website and build patron loyalty. A natural collaborator, the Digital Engagement Manager will partner with internal teams and external agencies to ensure alignment with and achievement of A.C.T.?s goals as well as adherence to best practices. A strong project manager, the position oversees programs from inception through execution and reporting, ensuring successful delivery against goals. Job responsibilities include:Develop and maintain the structure and design of the A.C.T. website to ensure that the user experience is optimized through navigation, page design/layout, and e-commerce pathWork closely with in-house visual design team to create useful high-quality digital materials ? images, videos, sound bites, and other assets ? per the digital plan and as neededManage relationships with third-party vendors and consultants to ensure efficient operation and maintenance of A.C.T.?s website, digital advertising and ticketing platform (Tessitura)Support website integration and efficiency of ticketing functionality (Tessitura)Develop and manage email marketing campaigns for subscriptions, single-tickets and revenue generating goalsManage social media campaign strategy ? both paid and organicEnsure clear and cohesive messaging across all of A.C.T.?s digital channels, including web, email, social media and digital advertising campaignsWork closely with digital marketing agency to implement campaigns that support various organizational initiatives driving subscriptions, ticket sales, patron engagement, and report out on resultsTrack and report on website analytics, audience data and digital marketing campaigns in order to measure effectiveness and adjust strategies as neededMonitor A.C.T.?s performance in both paid digital advertising and organic search engine optimization to ensure that all campaigns are performing optimallyManage relationships with stakeholders across multiple departments to prioritize and publish web contentDevelop and maintain website, email and social media calendarsEdit, proofread, review, and write (as needed) fresh content for the A.C.T. website and blog with content producers and Publications managerActively stay up-to-date on emerging trends in technology and web best practices, including those related specifically to non-profits and the performing artsOther relevant responsibilities and projects as assignedManage Digital Engagement Marketing Associate Minimum QualificationsBachelor?s degree or equivalent work experience in a related fieldExperience in email marketing, website content management, and creating content (copy, images, template building) for digital and social media marketing campaignsKnowledge of HTML/CSS, web content management systems, Adobe Creative Suite (Dreamweaver, Photoshop, and InDesign in particular), Adobe Experience ManagerExperience with email marketing tools (WordFly, Mail Chimp, Survey Monkey) highly desirableExperience with Tessitura or other performing arts ticketing system and e-commerce best practices a plusDemonstrable experience managing social media marketingFamiliarity with project management tools such as ASANA. Slack or similarAble to set priorities, coordinate multiple projects simultaneously, and successfully meet firm deadlinesOutstanding attention to detail and exemplary diplomacy, problem-solving and teamwork skillsStrong analytical and project management skillsMust enjoy making data-driven decisions and working cross-functionally with ticketing and IT teams.Familiarity with practices of Google AdWords and web analyticsExcellent communication (written and verbal), presentation and interpersonal skillsSelf-starter, self-motivated and a team playerAbility to manage several concurrent activities and thrive in a fast-paced environmentSome experience with Chicago Manual of Style a plusPassion for the performing arts is a plusPossesses a spirit of curiosity, creativity, and innovation To Apply:Please send an up-to-date resume and cover letter explaining your qualifications for the position to hr@act-sf.org, with ?Digital Engagement Manager Search? in the subject line.Materials may also be mailed to:Digital Engagement Manager SearchA.C.T. - Human Resources30 Grant AvenueSan Francisco, CA 94108-5834 Deadline: Open until filled. Position is available immediately.