They were the brand name on every woman's lips. Goodman Theatre announces the world premiere of War Paint, a new musical that charts the ascent and arch-rivalry of cosmetics entrepreneurs Helena Rubinstein and Elizabeth Arden. Patti LuPone, who "generates more raw excitement than any other performer on Broadway" (The New York Times), and Christine Ebersole, a "first-class, revitalizing master of period style" (The New York Times), respectively star as Rubinstein and Arden, the brilliant innovators with humble roots who shrewdly navigated the 1930s male-dominated business world to forever change the business of beauty. Directed by Michael Greif (Rent, Next to Normal, If/Then, Grey Gardens), War Paint reunites Scott Frankel and Michael Korie-the acclaimed composer and lyricist team of Grey Gardens and Far From Heaven-with Tony Award and Pulitzer Prize-winning playwright Doug Wright (Grey Gardens, I Am My Own Wife, The Little Mermaid). The musical is inspired by the book, War Paint, by Lindy Woodhead and the documentary film, The Powder & the Glory, by Ann Carol Grossman and Arnie Reisman.