Toronto trio Born Ruffians have released their latest single "Dedication," as well as a new inspirational infomercial video via FLOOD. Watch & share it via YouTube, and dial 1-855-909-0280 for more information. "Dedication" is the second high-octane track from Born Ruffians' upcoming album, JUICE, due out April 3 on Yep Roc Records.
Discussing the single, Born Ruffians guitarist/vocalist Luke Lalonde stated, "'Dedication' is about destruction. Dedication to global destruction in the name of greed, glory, and God. All of our stupid human follies and fancies. Easter Island on a global scale. How everything modern and human may be designed and dedicated to consumption and death." Director Robert Galvez explained his inspiration for the video: "'Dedication' is like one of those beautiful poisonous frogs from deep in the rainforest. On the surface it's all blue, green, and gorgeous, but once you lick that sucker-you're toast. The song invites you in with immediate energy, and before long you realize you're singing along to humanity's demise. For the video we wanted to bottle that trickery and literally sell it. We got a functioning 1-800 number, hired some local actors, threw on some ridiculous makeup, and shot a full-blown infomercial."03/12 - Toronto, ON @ Meridian Hall
03/21 - Hamilton, ON @ FirstOntario Concert Hall
03/28 - Creemore, ON @ Avening Hall
05/01 - Midland, ON @ Midland Cultural Centre
05/08 - Burnstown, ON @ Neat Café
05/09 - Stittsville, ON @ Rainmaker Brewhouse
05/21 - Cologne, DE @ Burmann & Sohn
05/22 - Darmstadt, DE @ BED x 806qm
05/23 - Hamburg, DE @ Molotow
05/24 - Berlin, DE @ Privatclub
05/25 - Dresden, DE @ Ostpol
05/27 - Munich, DE @ Milla
05/28 - Stuttgart, DE @ Merlin
05/29 - Luzern, CH@ Sedel Club
05/30 - Paris, FR @ Point Ephemere
06/02 - London, UK @ Colours
06/03 - Leeds, UK @ Brudenell Social Club
06/04 - Manchester, UK @ Soup Kitchen
06/05 - Glasgow, UK @ Hug & Pin
06/06 - Edinburgh, UK @ Sneaky Petes
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