CAS HALEY

Cas Haley is breaking out on his own terms. Connection, his Easy Star Records debut, is aptly named. It’s all about those deep-running connections that make him what he is—those unbreakable links between artist and audience, between styles of music, between art and life, and most of all, between all people. As Cas points out, reggae’s core message is, after all, "one love." His crystalline voice and funky, easygoing beats earned Cas a second-place finish on America’s Got Talent, which in turn netted him a measure of fame and a following. But the contest also locked the Texan singer/songwriter/guitarist into a major label deal that didn’t feel right. So, not wanting to be turned into a manufactured product, he struck out on his own. The superb result: Connection, a collection of songs basking in the philosophical and musical maturity that comes from staying true to his artistic vision. Raised by musician parents, Cas grew up surrounded by the sounds of blues and 60s-70s rock. He got serious about the guitar at age 12 and was "taught by the tribe" of musicians passing through the house. "The kitchen would be turned into the practice room or for jam sessions, so I was pretty much born into that lifestyle," he says. And from the very beginning he was more inclined to create his own music than to slavishly learn covers. Also prominent at home were the Bob Marley records his mother would play, which made a profound impression. After a period of heavy immersion in the sounds of the ska/punk/skateboard culture, Cas was blown away by the classic reggae-pop of bands like UB40 and Sublime, and his mature style began to take shape. Those pop-inflected island grooves and his joyful, versatile voice helped bring Cas to the brink of stardom on America’s Got Talent and sell 30,000 copies of a debut album with virtually no promotion. And they’re fundamental to the soul of his music—what he calls the "relaxing, effortless playing where everything fits together." Elements of soul, blues, and pop swirl through Cas’s strong reggae beats. Just like disparate musical styles, "we’re way more connected than we think," Cas says. "We separate ourselves in so many different ways, but the whole theme of the album is that we’re all connected." "Every color," he sings in the title track, "is created from the same light." Easy Star, the leading U.S.-based independent reggae label, is the ideal home for Connection. The label has been stretching beyond its strictly roots-reggae format, signing progressive bands and artists like John Brown’s Body, Tommy T, and The Black Seeds. “Cas’s sound is unique, accessible, and a great way to keep expanding the Easy Star audience," says CEO Eric Smith. "And it’s not often we come across a singer-songwriter this talented, regardless of genre, so we had to work with Cas.” Mixed by Danny Kalb (Ben Harper, Beck), Connection bristles with chill grooves, rocking guitars, and funky horns, all fueling Cas’s irresistible melodies. Meanwhile his lyrics effortlessly balance simple, spiritual truths with thoughtful reflection. Cas’s songs recognize the complexities of life—love, family, worldly troubles and uncertainties—but always come back to the central message of connection. It’s the journey that matters; Cas is aiming for success on his own terms. "If I’m not doing it authentically then I don’t want it," he says. His only goal: "To authentically express myself and help others do the same. Because it’s a sweet life to be able to do that."