Software AG Joins Marketo's LaunchPoint Partner Ecosystem

Software AG Joins Marketo's LaunchPoint Partner EcosystemSoftware AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®.

As a result of the partnership, customers of Marketo, Inc., the leading provider of marketing software and solutions, can quickly and easily connect a wide range of cloud and on-premises based applications and data sources using Software AG's cloud-based integration service, webMethods Integration Cloud. Software AG provides connectivity to CRM applications including Salesforce, SAP Cloud for Customer (C4C), Microsoft Dynamics CRM Online, as well as support for ERP systems such as SAP, Netsuite, and Oracle eBusiness Suite.

Shai Alfandary, vice president, LaunchPoint ecosystem, Marketo said: “In today's distributed IT environment, integration is a major contributor to success as organizations require data from more and more disparate systems – including CRM and ERP – to provide truly digital marketing processes. With Software AG integration of webMethods Cloud into Marketo’s LaunchPoint partner ecosystem, customers will be able to rely on the systems they have invested in while seamlessly integrating new applications as needed. Furthermore, Software AG enables SAP customers to connect to the Marketo Engagement Platform and empowers them to engage with their customers in authentic ways.”

Integration has evolved far beyond just onboarding partners and exchanging electronic documents. Today’s integration challenges include integrating applications no matter where they are deployed—in the cloud as a service, inside a company’s firewalls or at a partner’s site. Integration also must help manage external access to a company’s unique data and capabilities, by even unknown developers, via an API.

Wolfram Jost, chief technology officer, Software AG, said: “We’re thrilled to offer webMethods Integration Cloud to the growing Marketo community of marketers. Customers understand the need to constantly improve their engagement programs to reach new and existing customers. As businesses invest more heavily in digital experience and personalization initiatives, the ability to seamlessly integrate new and legacy applications and data is the key to a successful program.”

webMethods Integration ensures that all interactions between applications and users are governed with automated enforcement of a business’s policies and standards. It features extensive transformation and mapping to allow systems using different protocols and data formats to interoperate without changes. It also allows events generated throughout the system to be correlated to identify patterns for actionable intelligence. And, lastly, webMethods integration is offered with five nine’s of availability, instant scaling with demand and sub-millisecond performance.

About Marketo

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit

About Software AG

The digital transformation is changing enterprise IT landscapes from inflexible application silos to modern software platform-driven IT architectures which deliver the openness, speed and agility needed to enable the digital real-time enterprise.

Software AG offers the first end-to-end Digital Business Platform, based on open standards, with integration, process management, in-memory data, adaptive application development, real-time analytics and enterprise architecture management as core building blocks. The modular platform allows users to develop the next generation of application systems to build their digital future, today.

With over 45 years of customer-centric innovation, Software AG is ranked as a leader in many innovative and digital technology categories. Software AG has more than 4,300 employees, is active in 70 countries and had revenues of €872 million in 2016.

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Software AG, 11700 Plaza America Drive, Reston, VA, 20190

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