Sharethrough Announces World's First Native Advertising Summit
Native advertising company Sharethrough today announced that it will host the industry's first Native Advertising Summit on Wednesday, February 27 at The Standard High Line. Attendees will hear from some of the world's leading brands, agencies and publishers as they share their perspectives on native advertising and discuss their experiences with this disruptive form of advertising, while helping to define its place in the industry.
Speakers include senior executives from companies such as GE, OMD, Mediacom, Upworthy, AOL, Vice, Adaptly, College Humor and Refinery 29, with a closing keynote presentation by Gary Vaynerchuk of VaynerMedia.
"Now is the time for media and advertising industry leaders to come together and shape the future of this emerging new medium," said Dan Greenberg, co-founder and CEO of Sharethrough. "For the first time, this Summit will bring together the top brands, agencies and publishers who are on the vanguard of native advertising. Speakers will share their experiences creating innovative campaigns and reorienting their business models around native ads, and collectively provide the insights needed to help chart the future of this market."
Native advertising is a new approach to digital advertising where ads follow the format, style, and voice of the platform they appear on, such as Twitter's Promoted Tweets, Gawker's Sponsored Posts and Sharethrough's Sponsored Videos. The Summit's agenda is designed to drive interactive discussions around the key issues facing native advertising, such as how to develop high-impact native ad technologies, how branded content will scale, and how publishers plan to incorporate new native ad models into their sites.
Native advertising is one of the fastest growing markets in digital media. BIA/Kelsey recently released a financial report predicting the market to grow from $4.6B in 2012 to $9.2B in 2016.Event organizer Sharethrough, one of the earliest advertising platforms to offer native advertising technology solutions to brands and publishers, has quickly grown as the market has scaled. The company has distributed native ads for 20 of the world's 25 largest brands, works with 85 percent of media agencies in the United States and has seen revenues double in consecutive years.