New Content Marketing Platform for Building Marketplace Credibility Launched for Small Businesses

New Content Marketing Platform for Building Marketplace Credibility Launched for Small Businesses

The National Association of Small Business Professionals is adding a free marketing tool to its member benefits arsenal to help new, smaller businesses conquer the start-up failure rate statistics to move on to become thriving businesses that prosper and grow. With its new launch of its Recognized Experts Program, the NASBP aims to help its members to effectively brand their businesses and build the credibility necessary to boost sales conversions.

The NASBP's Recognized Experts Program is a digital content publishing platform that allows members to submit quality written, value-centric and customer-focused articles, eBooks, info-graphics, slide presentations, whitepapers and videos for exposure on the National Association of Small Business Professionals' website. Participants are awarded a Recognized Experts badge, a symbol of professionalism, service excellence and integrity, to display in their online and printed materials.

"Digital content marketing provides cash-strapped smaller start-ups with a very cost effective solution for connecting with potential customers, building brand awareness and increasing the credibility factor which is so vital to growth," said NASBP Founder and Spokesperson Kimberly Kelly. "It's also delivers a win-win marketplace scenario. Buyers are better served when they fully understand the value proposition that a reputable smaller business offers, and the smaller business is well served when informed buyers visit their websites. We are pleased that the Recognized Experts Program will serve as a vital facilitator for making these kinds of connections more accessible and a lot more beneficial to our members."

About the NASBP Recognized Experts Program

The NASBP Recognized Experts Program is a digital publishing platform that offers members the opportunity to build marketplace credibility and gain invaluable online exposure through content marketing. Participation in the program is without cost, but restricted to Premier Certified Members with an A+ rating in the NASBP's Accredited Business Program. Interested members may apply through their online membership account. More information about the program may be obtained at http://www.NASBP-Recognized-Experts.info.