Hisense Introduces Roku Ready Televisions for 2013

Hisense Introduces Roku Ready Televisions for 2013

Hisense, the world's fifth-largest LCD television manufacturer, today announced that select models from its 2013 lineup of stylish, affordable televisions are Roku Ready for use with the Roku Streaming Stick. Customers can plug the Roku Streaming Stick into the Mobile High-Definition Link (MHL) port on compatible TVs for instant access to the powerful Roku streaming platform. Roku, known for its ease of use and broad selection of streaming entertainment, features more than 700 video, music and casual gaming channels from the best brands in streaming.

Hisense has worked closely with Roku for Roku Ready certification, which ensures plug-and-play operability between the TV and the Roku Streaming Stick, and incorporates software integration so customers can use the TV remote for all streaming commands. Roku Ready TVs also benefit from software updates that deliver new features and channels to the Roku Streaming Stick. MHL is a new standard with a port that resembles a traditional HDMI input. MHL supports up to 1080p resolution high-definition video and audio content while also delivering power and other control elements critical to the operation of devices such as the Roku Streaming Stick.<

"From entry-level to ultra high-end, select models of the 2013 Hisense television lineup will be Roku Ready and offer an MHL input for use with the Roku Streaming Stick," said Peter Erdman, vice president of consumer electronics, Hisense USA. "By working with industry leaders such as Roku and committing to the latest industry standards, Hisense continues to offer consumers freedom of choice and the most advanced technologies at the most competitive prices."

"The Roku Streaming Stick is an easy way for TV manufacturers like Hisense to offer their
customers Smart TVs without the pain and cost of developing and maintaining a streaming
platform themselves," said Chas Smith, general manager of OEM business at Roku. "We're
delighted that Hisense has chosen to work so closely with Roku to ensure its 2013 TV line is
Roku Ready. It's truly an endorsement of the value, ease and comprehensiveness that the Roku streaming platform provides both TV manufacturers and consumers."