Cisco Unveils StadiumVision Mobile; Delivery of Live Video to Mobile Devices in Sports & Entertainment Arenas

Cisco Unveils StadiumVision Mobile; Delivery of Live Video to Mobile Devices in Sports & Entertainment Arenas

Cisco today introduced Cisco StadiumVision Mobile, a ground-breaking solution that delivers live video to fans' mobile devices to create an entirely new experience in sports and entertainment venues. The solution uses an intelligent and high-density Cisco Connected Stadium Wi-Fi network to bring high-quality video straight to the latest smartphones and tablets with minimal delay. Global sports and entertainment leaders the Brooklyn Nets (Barclays Center), Real Madrid (Estadio Santiago Bernabéu) and Sporting Kansas City (Sporting Park) are the first to be implementing StadiumVision Mobile in their venues.

More than 10 billion mobile devices are projected to be in use by 2016, and 71 percent of mobile data traffic is expected to be video by that time as well.1 Teams and venues around the world understand that fans are demanding to be connected, engaged, able to interact and given an all-encompassing multimedia experience via their mobile devices. StadiumVision Mobile delivers on those demands.

When integrated with an in-venue app, the solution delivers live video and data feeds with minimal delay and offers multiple channels of unique content such as a replay channel, an alternate-view channel (a view of the bench during timeouts), and a data channel (for stats, trivia contests and multi-player games). These options create a more interactive and personalized experience and open business opportunities for the venue and teams through targeted advertising, sponsorship activations, promotions, branding and more. The solution was developed with an open interface to meet custom software requirements and seamlessly integrate with in-venue apps.

Cisco StadiumVision Mobile represents the industry's first proven solution to use multicast over Wi-Fi, which enables one source to be broadcast over an optimized network to many devices in a highly efficient way. This is a significant advancement over traditional unicast solutions, where one video channel is replicated multiple times across the network to each device.

The StadiumVision Mobile technology dramatically increases scalability, previously a problem in high-density environments, as the potential stress on the network is the same whether one mobile device or tens of thousands are viewing a particular video feed.

The addition of this technology to the Cisco Connected Sports & Entertainment portfolio, which includes Connected Stadium Wi-Fi and StadiumVision (an industry-leading digital video and content distribution platform), creates the only end-to-end offering for delivering a completely integrated live fan experience. To date, more than 100 venues around the world feature Cisco's customized solutions.