Life Fitness to Launch Hammer Strength Apparel Performance Wear Line

Life Fitness to Launch Hammer Strength Apparel Performance Wear Line

Rosemont, Illinois

The challenge of staying dry during a tough workout is now defeated, thanks to Hammer Strength Apparel, a new line of revolutionary fitness wear. The new apparel line of base layers bearing the Hammer Strength brand features an innovative moisture management technology called TRANSPOR that dramatically outperforms the others.

"Our Hammer Strength brand name is known for its rugged reliability and designed to allow exercisers to focus on enhanced performance and movement," said Chris Clawson, President of Life Fitness. "The new apparel line supports that focus by keeping the wearer drier for longer, so athletes can train to be their best."

In head-to-head, independent tests of MMT (Moisture Management Technology) Index comparing the best-selling performance wear brands, Hammer Strength Apparel ranked first and blew away the competition, earning more than 900 times the index points for moisture management. The secret is the apparel's unique bi-layer fabric construction featuring TRANSPOR yarns. The yarns relentlessly wick moisture from the athlete's skin one-way onlyto the outside layer of the fabric, which evenly distributes and quickly evaporates the moisture. The result is a base layer that continually feels cool next to the skin as it dries effectively on the outside.

Hammer Strength Apparel is designed for any elite athlete or individual requiring exceptional moisture management such as fire fighters, police officers, the military and more. Base layers are available for both men and women in three different lines: the standard series, performance series, and pro series. The apparel is now available at

About Life Fitness and Hammer Strength:
Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

About Hammer Strength Apparel:
HSA delivers the world's best moisture management, powered by DryWear TRANSPOR technology in a line of base layer apparel. The innovative, bi-layer construction keeps the wearer dry and comfortable for ultimate performance. Visit HSA at