Yummie by Heather Thomson Gets Active
Yummie by Heather Thomson, the New York-based shapewear, intimates and lifestyle brand, announced the launch of Yummie by Heather Thomson Active Collection, a full range geared towards the modern woman who is on the go, every day.
Debuting in stores and online in September 2014, the Yummie Active collection features an array of key silhouettes including leggings, tanks, tops, sports bras and jackets for the active woman who wants to look and feel her best when moving from point a to point b. The collection is made up of three distinct materials that are unique to the Yummie brand Cotton Wow, Nylon Seamless Jacquard and Seamlessly Shaped Comfort Control, made with Outlast Technology.
The Cotton Wow collection offers a 4-way stretch cotton, with 360 degrees of compression to keep you tight and right, and natural cotton fibers to enhance breathability. The collection is comprised of the Venus Racerback Bra, Maria Tank and Hannah Legging, which are available in neutral black and fashion-forward grey printed styles, as well as the Katrina Yoga Pant and Yummie's signature Milan Legging and Jocelyn Capri. The collection retails between $48-78 and is available in sizes XS-XL and 1X-3X plus sizes.
The Nylon Seamless Jacquard collection features a lightweight, breathable and quick-dry material. The collection includes the Mia Bra and Daria Tank in a range of colors, including Black Croc, Potent Purple Croc and Celosia Croc, as well as the Vera Zip Jacket with thumb holes for a secured sleeve. The Mia Bra has adjustable straps, a double layer front and back, and engineered support panels that allows women to engage in enhanced activity while enabling a full range of motion. The collection retails between $38-98 and is available in sizes S/M, M/L, L/XL and 1X-3X plus sizes.
The Seamlessly Shaped Comfort Control collection is knit with Outlast Technology to balance body temperature between hot and cold, perfect for any and all activities. The collection is designed to absorb excess body heat when body temperature rises, and then release the heat when body temperature cools, allowing for ultimate comfort. The collection launches with the Alex Long Sleeve top with thumb holes in Black and Castlerock Grey, retails for $48 and is available in sizes S/M, M/L and L/XL.
"The Yummie by Heather Thomson Active Collection is such an exciting step for my brand," said Heather Thomson, Founder and CCO of Yummie by Heather Thomson. "I created this line for the modern womanwe're always on-the-go and need versatile outfits to get from point A to point B while feeling comfortable and confident!"
The Yummie by Heather Thomson Active Collection will be available at www.yummielife.com.
ABOUT YUMMIE BY HEATHER THOMSON
Heather Thomson revolutionized the shapewear industry with the launch of her patented Original Yummie Tummie tank in 2008.Thomson continues to evolve the brand each season. In 2011, Thomson launched her Yummie Denim collection which has reformed the premium denim industry with pieces that lift, support and slim without losing their shape. Most recently, Thomson launched leggings for fall 2012 that offer 360 shaping throughout the waist and legs. Yummie by Heather Thomson is today's leading hybrid of fashion meets function, an accessory that can be added for any occasion and any body type to make women feel confident, comfortable and stylish. It's a modern collection of wardrobe layering basics that are meant to be seen. Yummie by Heather Thomson is limitless design, always versatile and functional to the everyday women. Each piece in the collection smoothes and shapes to take pounds and bumps off a woman's appearance. Recognized as a leading innovator in shaping technology, Thomson has been issued a number of patents for her Yummie by Heather Thomson designs. Yummie by Heather Thomson currently has distribution agreements in the United Kingdom, Ireland, Germany, Switzerland, Austria, Australia, the United Arab Emirates, Saudi Arabia, Kuwait and other Middle Eastern countries as well as extensive direct sales to more than 20 other countries. Please visit http://www.YummieLife.com for additional information.