Tommy Hilfiger Introduces New Golf Collections
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., has introduced their Spring 2013 men's and women's golf collections offered by The Fletcher Leisure Group.
"Golf represents the ultimate prep lifestyle," said Tommy Hilfiger. "Our golf collections are inspired by the integrity and tradition of the sport. We've added a twist to the classics through an innovative use of fabrics and details, delivering performance, comfort and style in golf sportswear that can be worn on and off the course."
The Spring 2013 collections feature three deliveries inspired by the preppy heritage and energetic spirit of the Tommy Hilfiger brand. The first delivery draws inspiration from the wide open Arizona desert with a neutral palette that emphasizes strong graphic details. Pieces include lightweight cardigans, cotton zip-neck sweaters, shorts and classic slacks. Delivery two incorporates the unique summer vibe of Bar Harbor. Nautical stripes, Sleeveless polo shirtdresses and red, white and blue plaid pants give a classic New England shoreline vibe. Inspired by the sun and sand of Palm Beach, the final delivery features shades of sun washed yellows, pinks, blues, and greens paired with subtle patterns.
Key to the collections are designs that incorporate three technical performance fabrics. TH Comfort Tech is a hybrid cotton fabric used as the foundation for the golf collection to combine style and comfort with the functional properties required in performance driven garments. TH Tech is a 100% polyester fabric with moisture wicking capabilities that keep garments dry and provide the anti-odor properties essential in a technical garment. TH Cotton is a 100% cotton fabric designed for superior quality and comfort.
In early 2012, Tommy Hilfiger announced Keegan Bradley, the 2011 PGA Championship winner, PGA Tour Rookie of the Year and 2012 World Golf Championship Winner as global ambassador for the Tommy Hilfiger Golf men's collection through 2014. Since January 2012, Bradley has been representing the brand at major tournaments in select pieces from the men's golf collection. In March, British golfer Melissa Reid was announced as the ambassador for theTommy Hilfiger Golf women's collection. The 24 year old, who placed second on the Ladies European Tour last year, will wear select pieces from the women's golf collection throughout the 2013 LPGA championship season.
The men's collection, with approximately 100 styles, offers a wide selection of garments with expected retail prices ranging from $65 (€60/£50) for short-sleeved polos to $120 (€140/£115) for sophisticated outerwear options. The versatile women's collection includes approximately 75 styles with expected retail prices ranging from $65 (€60/£50) for bermudas and polos to $120 (€140/£115) for knits and outerwear.
Through a license agreement with The Fletcher Leisure Group, the men's and women's golf lines are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com. Tommy Hilfiger launched men's golf apparel in 1994 and expanded into women's golf apparel in 2000; in 2004 the collections were introduced in Europe.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Kleinand Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
About The Fletcher Leisure Group
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the Canadian distribution rights for Adams Golf and Sport Haley and wholly owned AUR and Sunice.