Sofia Vergara to Launch That is So Sofia with Kay Jewelers
Recognized as one of Hollywood's most beautiful and beloved stars and admired for her sense of style both on and off the red carpet, Sofia Vergara has partnered with Kay Jewelers, the number one jewelry store in America, to launch her jewelry collection, SOFIA VERGARA so Sofia. Aptly named, the fashionable yet elegant collection embodies Sofia's playful, vibrant and sexy style with bold statement necklaces and earrings as well as shimmering bracelets. The SOFIA VERGARA so Sofia collection is available exclusively at select Kay Jewelers stores and online at kay.com.
"I've loved jewelry since the day I was born," said Sofia. "I don't feel dressed without it - I never even go to sleep without jewelry on. It's how I express myself my style, attitude and the way I feel. My new jewelry collection, SOFIA VERGARA so Sofia, developed in partnership with Kay Jewelers, reflects my love of jewelry and sense of style, and I hope it inspires women to express themselves with their own unique look that says, 'This is so me!'"
The collection includes rings, necklaces, earrings and bangle bracelets to complement every style, many set with diamonds and semi-precious gemstones, including amethyst, tanzanite and topaz. The 10K gold and sterling silver settings feature intricate details that add a feminine touch. Each piece also includes a hidden natural emerald to symbolize Sofia's beautiful home of Colombia. In keeping with Sofia's view of jewelry as a means of self expression, the collection is designed to be perfect for a day at the office or a night on the town.
"Kay Jewelers is the perfect partner for Sofia and her fine jewelry collection," says Luis Balaguer, CEO of Latin World Entertainment. "It offers women beautiful jewelry, outstanding quality and true valueall key elements of the Sofia Vergara lifestyle brand."
Ed Hrabak, President, Kay Jewelers, said: "We always seek to provide our customers with the most innovative and exciting brands in the industry and we are thrilled to be launching this collection with Sofia." Hrabak continued, "SOFIA VERGARA so Sofia is a vibrant, bold and stylish collection that celebrates an authentic passion for self expression reflecting what a beautiful piece of jewelry should offer."
Sofia was named one of the most talented and powerful women in Hispanic entertainment by The Hollywood Reporter and Billboard Magazine. She is also the only Hispanic actress to begin her career in the U.S. Hispanic market and cross over to the general market, in which she gained and continues to maintain great popularity and influence, holding key positions on Forbes' Power Women and Celebrity 100 lists.
She can currently be seen each week in her leading role as "Gloria" in ABC's Emmy-award winning series "Modern Family," for which she has been a four-time Golden Globe, Primetime Emmy and Screen Actors Guild Awards nominee. Sofia has also appeared in a number of feature films, including the recent "Fading Gigolo" and "Chef," with Scarlett Johansson and Robert Downey Jr., and is co-starring with Reese Witherspoon in a comedy due next spring.
About Kay Jewelers
Kay Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay Jewelers is operated by Akron, Ohio-based Sterling Jewelers Inc. The Company operates Kay Jewelers among its more than 1,400 stores in all 50 states and has more than 19,000 employee team members. Sterling is a subsidiary of Signet Jewelers Limited (NYSE: SIG), the largest specialty retail jeweler in the U.S., U.K. and Canada. For additional information on Kay Jewelers visit www.Kay.com, like us on Facebook at www.facebook.com/KayJewelers, follow us on Twitter at www.twitter.com/KayJewelers or subscribe to our YouTube channel at www.youtube.com/KayJewelers.
Latin World Entertainment is the premiere Hispanic talent management, entertainment-marketing, production and licensing firm in the U.S. LWE represents the biggest stars, opinion makers and trendsetters in the Spanish-speaking entertainment world and leverages that star power to take brands into the burgeoning US Hispanic market. www.latinwe.com.