New L-TYPE LW Eyewear Embodies the Sum of TAG Heuer Eyewear's Luxury Experience

New L-TYPE LW Eyewear Embodies the Sum of TAG Heuer Eyewear's Luxury Experience


Launching in February 2011, TAG Heuer Eyewear L-TYPE LW (lightweight) glasses are designed to showcase the brand's most innovative and advanced patents in one product. Each pair is handmade in France by highly skilled master craftsmen, utilizing a subtle blend of detailing and materials that would be right at home in an exotic sports car: pure titanium, carbon fiber, composite elastomere and a selection of genuine leathers. The versatile design is available for eyeglasses as well as prescription and non-prescription sunwear.

Watch-making levels of quality are evident throughout the design, from the sculpting of the anti-scratch-certified, ceramic-coated 3D titanium temples to the hand-finishing of the frame. Light, scratch-resistant lenses provide panoramic vision, class 1 ophthalmic quality and 100% UV protection. Dual-injection molded elastomere tips provide a light touch and a sure fit. A choice of exotic coverings -- including python, alligator and calfskin -- envelop the 100% carbon fiber frame. Quality is assured through a series of 34 tests covering everything from extreme temperature resistance to frame endurance.

The lightness of the lenses and frame, combined with the fully adjustable, patented autoflex nose pads, create an ultramodern design that can be worn for hours. The look complements men and women alike. The L-TYPE LW collection by TAG Heuer Eyewear will be sold exclusively at authorized TAG Heuer Eyewear nationwide, and arrives in stores February 2011. MSRP starting at: $890.00

TAG Heuer -- maker of high-end sports watches and chronographs since 1860 -- has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer "Avant-Garde" Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. TAG Heuer Eyewear is available at authorized retailers nationwide.

Consumers: For more information on TAG Heuer's Eyewear full line of sunglasses and eyeglasses, and to locate authorized retailers, visit