Jovani Fashions Debuts New Ready-to-Wear Line

Jovani Fashions Debuts New Ready-to-Wear Line

Known for their glamorous evening dresses, Jovani Fashions is taking their talents one step further with the recent release of their newest collection, MASLAVI. The contemporary line includes an assortment of modern and on-trend styles that bring the Jovani taste and sensibility to women's everyday lives.

The MASLAVI collection is a reflection of Jovani's future while staying rooted in the designer dress company's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that does not just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market.

"We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."

Although the new line is a departure from Jovani's signature evening gowns that feature intricate beading and lace detailing, it reworks the evening wear brands signature style into edgy and sophisticated pieces perfect for the modern woman.

The collection features 60 pieces right on trend for Fall 2014. From jacquard metallics and printed fabrics to leather and grommet detailing, MASLAVI brings a modern edge to Jovani's elegant craftsmanship. "We felt that there was a void in the contemporary market for our customers that love our dresses," said CEO and President, Saul Maslavi. "With MASLAVI, we're incorporating our product into their everyday lives." These pieces are versatile enough for both day and night. Whether it's the delicate pleating on the signature red dress coat or the drape of the studded jumpsuit, the contemporary collection brings forth an added ounce of glamour to the market. From the office to a cocktail event, MASLAVI gives women a chance to feel glamorous without being overdressed.

Pieces from the collection have already been featured on members of Fifth Harmony for the cover of the lifestyle publication, YRB Magazine, and in recording artist Mary J Blige's recent music video "A Night to Remember," for the film Think Like A Man Too.

While Jacob maslavi envisioned an apparel market filled with glamorous dresses for every woman for any occasion, his legacy continues with Jovani's newest project, Maslavi.

The new collection is available on and in stores this fall.