'Fashion Star' Winner Hunter Bell Grows Brand

'Fashion Star' Winner Hunter Bell Grows Brand

Since winning NBC's "Fashion Star, " Hunter Bell has been busy growing her contemporary brand. First thing the South-Carolina born designer and founder did was rename her company from Hunter Dixon to Hunter Bell for the spring season. The spring line, produced in New York City, features bright fabrics, florals and soft knits. Prices range from $170-$500 and will be sold on her website as well as in stores like Nordstrom, Anthropologie, Shopbop, Revolve.

"My experience on NBC's 'Fashion Star' reenergized me and gave me the confidence I needed to make changes that would be instrumental in building my brand," Bell told WWD. "While designing in the competition, I was under pressure to think more on a global scale and have less of a myopic viewpoint. Everything I learned has helped open up new doors from both a creative standpoint and a sales standpoint."

About Hunter Bell:

Hunter Bell, founded in 2006 by the Southern born Hunter Bell, is a women's contemporary fashion line with feminine flair that is recognized for its whimsical and flirty designs. Each collection is filled with bold colors, unique detailing and abstract prints. Whether it is in a color palette, a vintage fabric, or women on the streets of New York, Hunter is always finding inspiration in her surroundings. Past collections have been inspired by Palm Springs Ace Hotel and a desert Safari.

Consisting of structured dresses, classic blouses and tailored jackets, Hunter Dixon is carried in 100 boutiques nationwide, including Anthropologie. Hunter Bell is also a proud supporter of Manhattan's garment district and produces 100% of the garments in New York City.

Hunter Bell has been featured in major publications such as Elle, Harper's Bazaar, Lucky Magazine, Marie Claire, People Magazine, InStyle, Women's Wear Daily, People Style Watch, US Weekly, Fox News, Today, The View, and O Magazine.

Numerous celebrities and socialites are passionate about the way they feel when wearing Hunter Bell. Supermodel Marisa Miller, Lake Bell, Sophia Bush, Emma Roberts and Maria Menounos have all been spotted jet-setting in Hunter Bell.