Barneys New York Teams Up with Walt Disney for an Electric Holiday
Barneys New York and the Walt Disney Company launched the project of Events 2012 Holiday Electric in Barneys flagship store on Madison Avenue in New York.
"Disney is proud to be part of the magic of the celebrations of New York this year, "said Robert A. Iger , Chairman and CEO of Walt Disney Company. "Along with Barneys, we create a unique experience that combines the great Disney characters and stories with high fashion for a spectacular celebration of the holiday season."
As part of the Electric Holiday , 25% of sales from the collection of limited edition products Electric Holiday , which are sold in selected Barneys stores and through the website Barneys.com will be donated to the American Red Cross. This is in addition to the $ 2 million that the Walt Disney Company has pledged to help relief efforts, including $ 1 million to the Red Cross for immediate aid and $ 1 million for additional help in reconstruction efforts in affected communities by Hurricane Sandy. Additionally, Disney / ABC Television Group organized a "Day of Giving" national November 6, 2012, fully integrating messaging community support in various settings and grossing more than $ 18 million to the American Red Cross.
THE ELECTRIC HOLIDAY SHOP WINDOWS PROGRAM
The program Electric Holiday and showcases flagship store on Madison Avenue were opened, featuring ' Electric Holiday ' , a lively art video starring Minnie on an adventure of fun and fabulous fashion in Paris , along with a series of notable fashion personalities and Disney characters.
"Disney is a magical brand and Barneys New York is an amazing brand. We think we can capture both the magic as the surprise with this project for the holidays," said Mark Lee , CEO of Barneys New York. "It was a dream to work with Disney and we're grateful for Barneys they have found intriguing mix the characters of our different worlds in this way."
Capturing the essence of a highly stylized fashion world along with the electrifying colors and bright lights of the magical world of Disney, the video starts with Minnie dreaming of the glamor of Paris . In her dream, she is quickly transported to the City of Light, where he comes face to face with revered personalities of fashion and participates in a parade with Mickey, Daisy and others in fabulous clothes of famous fashion designers. The story has a happy ending when Minnie and Mickey wakes presents the same as the couture gown she had worn in his dream on the catwalk.
The animated video art was meant to be a fun interpretation of the world of high fashion, and will be displayed for a period of six weeks in the windows of the store's Madison Avenue as well as the anchor stores at Barneys across the country. To help give life to the show, the Oscar ®-winning composer Michael Giacchino has created an original soundtrack. The video is being shown exclusively at the addresses barneys.com, Disney.com and AOL.com.
The fashion personalities who appear in animated video art include:
- Photographer: Steven Meisel , Mario Sorrenti and Juergen Teller
- Personalities of the First Row: Sarah Jessica Parker , Daphne Guinness, Lady Gaga, Naomi Campbell , Linda Evangelista and Bryan Boy
- Backstage: Guido Palau , Pat McGrath , Julien d'Ys, Alber Elbaz , Nicolas Ghesquière and Ed Filipowski
- Editors: Glenda Bailey , Bridget Foley , Emmanuelle Alt , Suzy Menkes , Franca Sozzani , Carine Roitfeld, Cathy Horyn and Anna Dello Russo
Each Disney character is dressed in a unique and exclusive created by some of the most influential fashion designers from around the world, including:
- Mickey: Balenciaga by Nicolas Ghesquière
- Goofy: Olivier Rousteing for Balmain
- Daisy: Dolce & Gabbana
- Minnie: Lanvin by Alber Elbaz
- Snow White : Nina Ricci by Peter Copping
- Princess Tiana : Proenza Schouler
- Cruella De Vil: Rick Owens
Using innovative technology and hardware, the windows of the store's Madison Avenue features unique display technology using Christie ® MicroTiles ® Christie Digital Systems USA , Inc., in which the video is displayed. The technology works with the integrated production system from D3 Technologies that feeds the center of the show, using five 4U servers that generate 20 simultaneous streams of HD video. One of the companies from OSRAM, the Traxon, manufacturer of dynamic lighting and controls, provided nearly 500 square feet of mesh and wire LED and intelligent controls that add a video layer to the visual showcase.
THE PRODUCTS OF ELECTRIC HOLIDAY PROGRAM
Barneys New York and Disney have worked to create a variety of unique items (XO Exclusively ours), limited edition gift during the holidays, which will be available for a limited time only at Chelsea Passage on the ninth floor of the store anchor of Barneys on Madison Avenue in New York , the company's flagship store in Beverly Hills and address Barneys.com.
In honor of this special project, 25% of the retail price of all items in the collection Electric Holiday , sold exclusively in selected stores of Barneys New York and the Barneys.com until January 3, 2013, will be donated to relief efforts American Red Cross.
The range of products includes highly collectible Disney Vinylmation figures, created by Paul Smith and Diane Von Furstenberg , ears of Mickey created by Rag & Bone and L'Wren Scott, and smaller items such as festive decorations, edible sweets, toys for children and more.
Besides the variety of products Electric Holiday , there will also be a selection of curated curios that will be available at the Madison Avenue flagship store, including a wrist watch old Mickey, an autographed biography of Walt Disney and former Disney special toys.
The HUNT THE MYSTERY GIFT CARD HOLIDAY ELECTRIC
To celebrate this special event, Barneys New York held a treasure hunt gift cards throughout the City of New York on November 14. A "Harbinger of Mickey" was located in various places throughout Manhattan , and only following the clues on Twitter (@ BarneysNY) and Instagram (BarneysNYofficial) participants could find it. When participants found the messenger of Disney-identifiable by their Mickey ears-they just gave him a secret password to receive a mystery gift card with any value between $ 25and $ 500 . One lucky grand prize winner received tickets to the opening event of the showcase.
THE SPONSORS OF ELECTRIC HOLIDAY PROGRAM
Barneys New York and Disney collaborated with AOL and Air France, to help further engage consumers in the program Electric Holiday .
Barneys NY, Disney and AOL collaborated to create a media brand experience around the joint project Electric Holiday . Acting as the digital arm of the project, AOL StyleList puts the legendary showcase online with an exclusive presentation of the animated short film and behind the scenes footage.
Air France is supporting the project of Party of 2012 with an integrated promotion, which includes a national sweepstakes, inviting buyers and Facebook fans to sign up to win a trip to Paris , including round-trip tickets for two people business class by Air France, hotel accommodations for four nights at the Hotel Sofitel Paris Le Faubourg, $ 5,000 in clothing and luggage of Barneys New York and two tickets to Disneyland Paris.
The video art animated Holiday Electric appears in all markets anchors including Barneys New York Beverly Hills, Chicago , San Francisco, Boston , Phoenix, Dallas and Seattle as well as in Barneys.com and its luxury content site, The Window .
www.barneys.com / Electric-Holiday
Barneys New York on Twitter: # ElectricHoliday
About Barneys New York
Barneys NEW YORK (Barneys) is a luxury specialty retailer with anchor stores in the City of New York , Beverly Hills, Chicago , Seattle , Boston , Dallas , San Francisco, Las Vegas and Scottsdale. The Company also operates a highly successful online store, the address Barneys.com. Founded as a menswear retailer in 1923 in downtown Manhattan , she became an international high style for both women and men in the 1970s and famous for discovering and developing new and innovative design talent. Barneys is famous for selling the most intriguing creations of the greatest designers in the world, including menswear and women's ready to use, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for home. The sense of humor and intelligent individual style of Barneys are manifested in its creative advertising campaigns, original themes festive assemblies and celebrated window displays. The innovative CO-OP Barneys was launched in 1985 and has since evolved into a concept store independent operating more than a dozen locations in eight U.S. states. For more information about Barneys New York please visit www.barneys.com and explore your site content luxurious, T h Window to view the backstage world of Barneys: a visit behind the scenes to exciting designers, fashion, events and the Barneys team.
About Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading international company and diversified family entertainment and media, with five business segments: media networks, parks and resorts, studio entertainment, products consumption and interactive media. Disney is a Dow 30 company and achieved annual revenues of approximately U.S. $ 40.9 billion in the last fiscal year.
Since Walt Disney founded his world famous company in 1923, the name "Disney" became synonymous with boundless creativity and a boundless imagination that helped define the 20th century. Today, the Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling form. Television and movies to theme parks, marketing, virtual worlds and more, Disney delights consumers and guests anywhere with magical stories, beloved characters and entertainment unique family experiences.
AOL Inc. (NYSE: AOL ) is a leading brand, committed to innovate, grow and invest in brands and experiences that inform, entertain and connect the world. Being home to a collection of world-class premium brands, AOL creates original content with these audiences in local and global scale. We help marketers connect with these audiences through effective and engaging solutions for digital advertising.
About the AIR FRANCE
AIR FRANCE , with its three regional subsidiaries, Brit Air, City Jet and Regional, operates 1,500 daily flights in France, Europe and around the world. Its fleet comprises 387 aircraft in operation.
The AIR FRANCE KLM, the result of a merger between AIR FRANCE and KLM in 2004, is one of the leading European air Transport Groups. Its main activities are the air transport of passengers and cargo, as well as aircraft maintenance. In 2011, the AIRFRANCE KLM carried 75.8 million passengers and 1.1 million tons of cargo. The group's fleet comprises more than 586 aircraft, including 173 regional aircraft operated by its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers 230 destinations in 113 countries from its base at the airport Charles de Gaulle in Paris , and Schiphol, Amsterdam. The frequent flyer program Flying Blue is the leader in Europe and has over 20 million members. The AIR FRANCE and KLM currently operates from 12 entrance gates Americans and offer service from 125 U.S. cities through a joint venture partner with Delta Air Lines. With their partners Delta Air Lines and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with more than 250 daily flights. The AIR FRANCE and KLM are members of the SkyTeam alliance which has 16 member airlines, offering customers access to a global network of more than 14,700 daily flights to 958 destinations in 173 countries. For more information or to purchase tickets, visit www.airfrance.us , call 1-800-237-2747 or contact your travel agent. For offers and latest information, follow Air France on facebook.com / AirFranceUSA and on Twitter @ AirFranceUS.
About Christie ®
Christie is a global visual technologies company and is a wholly owned subsidiary of Ushio, Inc., Japan, (JP: 6925). Consistently setting the standards by being the first to market some of the most advanced projectors and complete system displays worldwide, Christie is recognized as one of the most innovative visual technology companies in the world. Screens for retail to Hollywood , critical command centers to classrooms and missions to training simulators, solutions of screens and projectors from Christie capture the attention of audiences around the world with dynamic and stunning images.