'The Biggest Loser' and 'Extreme Weight Loss' Producer, JD Roth, to Launch New Book, THE BIG FAT TRUTH

'The Biggest Loser' and 'Extreme Weight Loss' Producer, JD Roth, to Launch New Book, THE BIG FAT TRUTH

'The Biggest Loser' and 'Extreme Weight Loss' Producer, JD Roth, to Launch New Book, THE BIG FAT TRUTH

While every fat person (yes, "fat person" - there is no sugarcoating in the new book The Big Fat Truth) knows that shedding pounds comes from moving more and eating less, award-winning television producer and creator of weight-loss television JD Roth says that doesn't begin to get to the root of problem. What makes someone top out at 500 pounds or more - or even carry an extra 20, 30 or 50 pounds - is on the inside. Roth explores mental and emotional awareness and fortitude as the missing links in transformative weight loss in his new book The Big Fat Truth: Behind-the-Scenes Secrets to Losing Weight and Gaining the Inner Strength to Transform Your Life (Reader's Digest, hardcover, $24.99), on sale April 12.

"Why haven't you lost weight yet? Please tell me you have a reason. It can't just be that you are hungry. No one is that hungry. You're willing to get to the bottom of a carton of ice cream, but are you willing to get to the bottom of why you are overeating? If you're ever going to transform your body, you need to be," Roth says in the book's introduction.

Mining the same problem?solving and motivational skills Roth has used so successfully with reality show participants, The Big Fat Truth aims to get readers to address the real reasons they're overweight through a combination of enthusiasm, empathy and "realness" - conveyed in his inimitable no?holds?barred style - along with Roth's signature master story?telling abilities.

The Big Fat Truth is presented in three sections that reflect Roth's three-step solution to anything: 1. identify the problem, 2. make a list of things you need to do, and 3. now go do it! The book includes short, straight?to?the?point chapters within each section that help readers identify their real issues and shake up their lives to do what they previously thought was impossible.

"Looking good is great, but we have the opportunity to change our lives in a much more profound way-just like so many of the participants in our weight-loss shows have. As the producer and the behind-the-scenes guy in charge of inspiring, persuading, and prodding contestants to stay committed to change, I have seen people overcome the most horrific obstacles to reshape their bodies and their lives," Roth says.

Included throughout the book are inspiring stories, advice, and before?and?after photos from people Roth has helped to lose weight both on-camera and off. The book also includes tips to help readers stay accountable and a 30?day plan to put this advice into action.

"It turns out JD has a true gift, a natural insight into what it really takes to help people lose weight and succeed in life," says Dr. Holly R. Wyatt, Associate Professor at the University of Colorado School of Medicine and Medical Director on Seasons 4 and 5 of ABC's Extreme Weight Loss, in her foreword to The Big Fat Truth. "This book is about the power of believing in yourself, the power of deciding you are not going to let the excuses you have used for so long stand in your way, the power to finally go and do it."

The Big Fat Truth: Behind-the-Scenes Secrets to Losing Weight and Gaining the Inner Strength to Transform Your Life goes on sale April 12 wherever books are sold as well as online at bigfattruthjdroth.com. For more on JD Roth, visit www.jdthebigfattruth.com, and follow him on Facebook and Twitter.

"To lose weight for good, you need to become a beast-a beast who crushes your workouts, who can outsmart temptation, and who has shed the fat in your head. On The Biggest Loser, JD Roth was the guy who could wake the beast within anyone. With The Big Fat Truth, he can wake the weight-loss beast in you."

- Jillian Michaels, The Biggest Loser

"I respect JD Roth's total commitment and passion for helping people live their best life possible. Through his time with The Biggest Loser he learned it was not just about a physical transformation but an emotional shift that helped facilitate that external change. So whether you need to lose 10 pounds or 110 pounds, The Big Fat Truth will be a helpful resource of information and inspiration."

- Gabby Reece, volleyball player, sports announcer, model, and author

Award-winning producer JD Roth has built a television empire, creating some of the industry's most successful and compelling entertainment programming. A reality-TV pioneer, Roth co-founded production company 3 Ball Productions in 2001, championing "transformation television" - programming that celebrates the ability of people to make real changes and improve their lives. JD first introduced viewers to weight-loss TV more than a decade ago with the creation of The Biggest Loser on NBC - now a worldwide, half-billion dollar brand. JD's passion for transformation became the foundation of 3Ball's brand as well, reflected in shows including Extreme Weight Loss, Bar Rescue, My Cat from Hell, LA Hair, Beauty and the Geek, For Love or Money, I Used to be Fat, Flying Wild Alaska, Breaking Bonaduce, Unan1mous, Fourth and Long, and Endurance. Roth lives with his wife and two sons in Manhattan Beach, California.

Trusted Media Brands, Inc. (TMBI), aka The Reader's Digest Association, Inc., is a visionary, brand-driven multiplatform media company whose portfolio of iconic properties and products include Taste of Home, the world's largest circulation food media brand; Reader's Digest; The Family Handyman, America's leading source for DIY; a suite of highly targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include EnrichU, the Taste Community and Haven Home Media. TMBI reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content - digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader's Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.