NEW INC Sets Advisory Council, First Wave of Members

NEW INC Sets Advisory Council, First Wave of Members

Lisa Phillips, Toby Devan Lewis Director, and Karen Wong, Deputy Director, cofounders of the New Museum's incubator, NEW INC, together with its Director, Julia Kaganskiy, today announced the program's inaugural Advisory Council. The Museum has also accepted the first round of members. NEW INC will launch in the Museum's adjacent building in late summer 2014. The initiative's rolling application process will conclude on June 6.

NEW INC, the first museum-led incubator dedicated to art, design, and technology is a not-for-profit shared workspace and professional development program supporting cultural practitioners and creative entrepreneurs. The New Museum's directors, together with David B. Heller, the New Museum's Vice President of the Board of Trustees and NEW INC Advisory Council Chair, assembled a distinguished group of advisors with significant expertise and leadership in areas of entrepreneurship, technology innovation, architecture, design, and visual arts. The NEW INC Advisory Council includes:

  • Sunny Bates, CEO, Sunny Bates Associates
  • Lauren Cornell, New Museum Curator, Curator, 2015 Triennial, Digital Projects, and Museum as Hub
  • Kate Crawford, Principal Researcher, Microsoft Research
  • Fred Dust, Partner, IDEO
  • David B. Heller, Private investor and philanthropist (NEW INC Advisory Council Chair)
  • Aaron Koblin, artist and Creative Director, Google Creative Lab
  • John Maeda, Design Partner, Kleiner Perkins Caufield & Byers, former President of the Rhode Island School of Design
  • Neri Oxman, Sony Corporation Career Development Professor of Media Arts and Sciences at the MIT Media Lab
  • Yancey Strickler, Cofounder & CEO, Kickstarter
  • Andrew Weissman, Partner, Union Square Ventures, and Cofounder of Betaworks
  • Mark Wigley, Dean, Columbia University, Graduate School of Architecture, Planning, and Preservation

NEW INC's Advisory Council will provide guidance and lend their expertise to this innovative Museum initiative, and will contribute mentorship support to its membership community.

"We looked for advisors who have specific domain expertise in the incubator's targeted fields and can bring immense value in terms of their experience, thought leadership, and networks to both the New Museum and NEW INC's membership community," said Heller.

"We're thrilled to have such a phenomenal group advising us," said Phillips. "They embody the kind of innovative thinking and entrepreneurial spirit we plan to foster in the program and, together with an expanded group of mentors, will be an invaluable resource to our community."

Along with its Advisory Council, NEW INC today announced the first twenty-four confirmed full-time members comprising its inaugural class of forty. Hundreds of applications have already been received in response to the open call, and the incubator selection committee has been reviewing and accepting applicants on a rolling basis, assembling a diverse, interdisciplinary community that will be joined by anchor tenants Rhizome and Studio-X, Columbia University's Graduate School of Architecture, Planning, and Preservation (GSAPP).

The accepted projects span new platforms for digital to physical manufacturing (Print All Over Me, cl?), wearable technology (Sabine Seymour), countersurveillance products (Adam Harvey), software development (Kunal Gupta, Tristan Perich), cutting-edge creative agencies (PARTY, Maxrelax), information design (Accurat, Paul Soulellis), as well as installation and performance art (Sougwen Chung, Charlie Whitney, Lisa Park).

"We're building an ecosystem," said NEW INC Director Julia Kaganskiy. "We're looking closely at how these various groups and individuals will coexist, be in dialogue with one another, find opportunities for collaboration, and feed off one another's work. There's a wide range of creative practices, business models, and levels of experience represented in this initial group, and we're being very deliberate about how we fill the remaining spots. The community is really what's going to define this initiative."

NEW INC will continue to accept full-time and part-time applicants on a rolling basis until June 6. A limited number of full-time memberships remain for the inaugural year. NEW INC plans to confirm and announce its full roster of members in July, with an official opening date in early September.

"As a brand-new project that's the first of its kind and evolving in real-time, we wanted to keep the application process rolling because each new piece of information helps make the picture that much clearer for potential members, partners, and supporters of NEW INC," said Kaganskiy. "We anticipate that our Advisory Council and first group of full-time members will generate a new wave of interest, and we wanted to keep the door open to people we haven't had a chance to meet yet."

Over the course of a twelve-month residency, members will have access to full-time or part-time co-working desk space, shared resources and equipment, events, and professional development programs. A commitment to mentorship and professional development is one of NEW INC's distinguishing aspects. Leveraging the New Museum's international network of staff, trustees, advisors, and affiliates, NEW INC will develop a program that includes business training, skill development, informal peer-to-peer knowledge exchange, networking, and community-building opportunities.

Members will also benefit from developing their ideas under the umbrella of the Museum, working in close proximity to anchor tenants Studio-X, a global network of laboratories for exploring the future of the built environment started by Columbia University's Graduate School of Architecture, Planning, and Preservation (GSAPP); Rhizome, a long-time New Museum affiliate who will support the incubator through its expertise and leadership at the intersection of art and technology; as well as with initiatives like IDEAS CITY.

To learn more about the application process, criteria, membership fees, and amenities, visit