Search for the People's Car

Broadway Legend
Broadway Legend
Search for the People's Car#1
Posted: 1/7/08 at 10:53pm
Exterminate your Volkswagen Bug. Outwit your Smart car. Leave your Yugo by the side of the road. Has India designed the perfect people's car?

Around noon on January 10, the massive Tata Motors pavilion at the Pragati Maidan would be the place to be, if you are a chronicler of history or an industry specialist or just a plain automotive enthusiast. At that time Ratan Tata will take the covers off the Tata people's car which has been dominating mindspace both inside and outside the industry for its sheer concept and execution since the better part of a decade.

The obvious need to provide a more stable, safe and protective set of basic transportation at an affordable price point to the Indian masses who prefer to be astride a two-wheeler was what got the Tata car project going in 1997. The genesis for this car took in a lakh as inspiration, one hundred thousand rupees being the target selling point and the team went to work, conjuring up an all weather car with seating for four and with a modicum of performance allied to low operating costs.
If anyone ever tells you that you put too much Parmesan cheese on your pasta, stop talking to them. You don't need that kind of negativity in your life.