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JAGGED LITTLE PILL new logo/ad campaign

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Jordan Levinson
Leading Actor
joined:10/28/19
Leading Actor
joined:
10/28/19
JAGGED LITTLE PILL new logo/ad campaign#1
Posted: 9/25/20 at 7:43pm

"Some shows you see. This show you feel."

Just unveiled today on the official website and all social media platforms. Personally, I dislike the new emblem (black background, white text) and prefer the one used since they first announced their B'way transfer. 

Also, the new homepage on their website markets Jagged even more so as Next to Normal 2.0 (house in the background), as if the show isn't a ripoff in the first place. 

To say the least, I'm getting the impression that Jagged could very well have a future post-COVID if their PR team changed their look. My guess is they probably won't reopen in New York but will go out on a national tour 2022-23. But in the end, we won't know for months what the fate of most shows will be.

(heads down to the orchestra pit during the Exit Music)
Updated On: 9/25/20 at 07:43 PM
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CATSNYrevival
Broadway Legend
joined:3/1/04
Broadway Legend
joined:
3/1/04
JAGGED LITTLE PILL new logo/ad campaign#2
Posted: 9/25/20 at 8:39pm

I like it much better than the artwork with the open hand. Did the artwork with the title on the palm of the hand have some sort of significance?

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Jordan Levinson
Leading Actor
joined:10/28/19
Leading Actor
joined:
10/28/19
JAGGED LITTLE PILL new logo/ad campaign#3
Posted: 9/25/20 at 8:58pm

I don't know.

(heads down to the orchestra pit during the Exit Music)
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Sutton Ross
Broadway Legend
joined:7/20/13
Broadway Legend
joined:
7/20/13
JAGGED LITTLE PILL new logo/ad campaign#4
Posted: 9/25/20 at 9:04pm

Here is the logo (which the OP should have included) for those interested:

JAGGED LITTLE PILL new logo/ad campaign

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ChildofEarth
Broadway Star
joined:7/24/15
Broadway Star
joined:
7/24/15
JAGGED LITTLE PILL new logo/ad campaign#5
Posted: 9/25/20 at 9:42pm
Is this a show on Broadway or the CW?
Jordan Levinson Profile Photo
Jordan Levinson
Leading Actor
joined:10/28/19
Leading Actor
joined:
10/28/19
JAGGED LITTLE PILL new logo/ad campaign#6
Posted: 9/25/20 at 11:05pm

Here's the logo without the corresponding promotion thus far:

JAGGED LITTLE PILL new logo/ad campaign

(heads down to the orchestra pit during the Exit Music)
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bwaylyric
Broadway Star
joined:10/22/03
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joined:
10/22/03
JAGGED LITTLE PILL new logo/ad campaign#7
Posted: 9/26/20 at 12:35am

Do they expect ticket buyers to know who those four people are?  Is one of them supposed to be playing Alanis?

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itsjustmejonhotmailcom
Broadway Star
joined:5/29/13
Broadway Star
joined:
5/29/13
JAGGED LITTLE PILL new logo/ad campaign#8
Posted: 9/26/20 at 12:55am

Jordan Levinson said: "To say the least, I'm getting the impression thatJaggedcould very well have a future post-COVID iftheir PR team changed their look. My guess isthey probably won't reopen in New Yorkbut will go out on a nationaltour2022-23. But in the end, we won't know for months what the fate of most shows will be."

Just an FYI that the advertising agency comes up with the key art and overall look and feel of the show, not the press team.

unclevictor
Understudy
joined:6/2/15
Understudy
joined:
6/2/15
JAGGED LITTLE PILL new logo/ad campaign#9
Posted: 9/26/20 at 12:58am
I don’t see this show reopening. If it somehow does, I don’t see it lasting long. I don’t see any of the shows lasting long. It’s all very sad and depressing.
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bwayphreak234
Broadway Legend
joined:7/4/10
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7/4/10
JAGGED LITTLE PILL new logo/ad campaign#10
Posted: 9/26/20 at 6:09am

The new art looks like a bad photoshop project.

"There’s nothing quite like the power and the passion of Broadway music. "
Updated On: 9/26/20 at 06:09 AM
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dramamama611
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joined:12/4/07
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JAGGED LITTLE PILL new logo/ad campaign#11
Posted: 9/26/20 at 6:21am

bwaylyric said: "Do they expect ticket buyers to know who those four people are? Is one of them supposed to be playing Alanis?"

Nobody plays Alanis, she isn't a character.

If we're not having fun, then why are we doing it? These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.
IAMREADING
Stand-by
joined:12/15/15
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12/15/15
JAGGED LITTLE PILL new logo/ad campaign#12
Posted: 9/26/20 at 9:58am

unclevictor said: "I don’t see this show reopening. If it somehow does, I don’t see it lasting long. I don’t see any of the shows lasting long. It’s all very sad and depressing."

I actually thought this show may prosper when it reopens because it is very woke and social justice oriented. 

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ACL2006
Broadway Legend
joined:2/11/06
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2/11/06
JAGGED LITTLE PILL new logo/ad campaign#13
Posted: 9/26/20 at 10:35am
Why put out new artwork when it's at least 6 months before reopening?
A Chorus Line revival played its final Broadway performance on August 17, 2008. The tour played its final performance on August 21, 2011. A new non-equity tour started in October 2012 played its final performance on March 23, 2013. Another non-equity tour launched on January 20, 2018. The tour ended its US run in Kansas City and then toured throughout Japan August & September 2018.
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MadonnaMusical
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joined:10/16/10
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JAGGED LITTLE PILL new logo/ad campaign#14
Posted: 9/26/20 at 11:00am
Mmmmm it’s a no from me. Looks like a community theatre’s logo 2 years after a show closed.
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Brave Sir Robin2
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joined:5/20/07
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JAGGED LITTLE PILL new logo/ad campaign#15
Posted: 9/26/20 at 11:52am

I think the show's return and its success might be aided by the virtual Tonys. Introduce new visuals, an energetic performance, and at least one Tony awards (Featured Actress, to me).

"I saw Pavarotti play Rodolfo on stage and with his girth I thought he was about to eat the whole table at the Cafe Momus." - Dollypop
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raddersons
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joined:11/14/13
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JAGGED LITTLE PILL new logo/ad campaign#16
Posted: 9/26/20 at 12:32pm

I never quite "got" the hand logo. This is better .

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MadonnaMusical
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joined:10/16/10
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JAGGED LITTLE PILL new logo/ad campaign#17
Posted: 9/26/20 at 1:34pm

raddersons said: "I never quite "got" the hand logo. This is better ."

One of her most famous songs is “hand in my pocket.”

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Jordan Levinson
Leading Actor
joined:10/28/19
Leading Actor
joined:
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JAGGED LITTLE PILL new logo/ad campaign#18
Posted: 9/26/20 at 2:13pm

bwayphreak234 said: "The new art looks like a bad photoshop project."

At first glance, I thought it looked like the logo of a cliché comic strip.

(heads down to the orchestra pit during the Exit Music)
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bwaylyric
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joined:10/22/03
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JAGGED LITTLE PILL new logo/ad campaign#19
Posted: 9/26/20 at 2:23pm

It’s August Osage County turned upside down!

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Kad
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JAGGED LITTLE PILL new logo/ad campaign#20
Posted: 9/26/20 at 3:26pm

The new tagline certainly is evocative of the "this is a feel everything musical" Times review pull quote that Next to Normal used heavily in its advertising.

(Also: "this is a show you FEEL" What, do audience members get a book of different textured fabrics to brush along to the music? It's more like a tagline for a kid's museum than a musical)

"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
Updated On: 9/26/20 at 03:26 PM
Jarethan
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joined:2/10/11
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JAGGED LITTLE PILL new logo/ad campaign#21
Posted: 9/26/20 at 8:40pm

I would expect there is a decent chance this would return, assuming some governmental subsidies are coming at some point (ain't coming from Trump, though).  The question tho me is whether people will want see it.  I have not seen it, but on this board a lot of people said it is very dark, somewhat depressing, dreary, none of which were comments on its quality.

Are enough people going to want to return to see something that some have voiced as being depressing?

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n2nbaby
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joined:10/22/10
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JAGGED LITTLE PILL new logo/ad campaign#22
Posted: 9/26/20 at 9:05pm

Jarethan said: "I would expect there is a decent chance this would return, assuming some governmental subsidies are coming at some point (ain't coming from Trump, though). The question tho me is whether people will want see it. I have not seen it, but on this board a lot of people said it is very dark, somewhat depressing, dreary, none of which were comments on its quality.

Are enough people going to want to return to see something that some have voiced as being depressing?
"

It’s not even that it’s depressing. It ends on a hopeful note for sure. It’s just a really terrible, melodramatic musical that is better suited for Lifetime.

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raddersons
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joined:11/14/13
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JAGGED LITTLE PILL new logo/ad campaign#23
Posted: 9/27/20 at 12:57am

MadonnaMusical said: "raddersons said: "I never quite "got" the hand logo. This is better ."

One of her most famous songs is “hand in my pocket.”
"

Yeah but just because it's a song doesn't mean it's a good logo...