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How will Frozen 2 affect Frozen Broadway?

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How will Frozen 2 affect Frozen Broadway?

BritCrit
#1How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 3:45am

With the D23 Expo occuring at the end of the week, we can expect some major news on Frozen 2 as the publicity campaign really kicks off. I wonder how it will affect Frozen on Broadway. It has been reasonably successful, but is currently the lowest-earning of Disney’s three megamusicals by some distance, so its long-term prospects are quite precarious. Will Frozen 2 lead to increased earnings for Frozen Broadway in the same way that the live-action Aladdin boosted the Broadway version? Or will the forthcoming Frozen tour (which begins just after Frozen 2 comes out) benefit more? I am assuming that Frozen 2 (like most of the Disney/Pixar sequels) will be good but not great - how will Frozen Broadway be affected if it turns out to be much better or much worse than expected?

Princeton2
#2How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 4:29am

I think part of the issue with Frozen is a lot of its fanbase will have grown up and moved on. The other Disney musicals have nostalgia on their side, and that can be powerful. I dont think as many adults were as caught in the frozen bubble, and even ones I know who did love the movie actually have no interest in the show. which kinda surprised me.

It will be interesting to see if the sequel does well. If it does it will probably help give the show a boost in the short term

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inception
#3How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 10:14am

I noticed yesterday that the new block of Frozen tickets have finally gone on sale. I looked at seats in December around x-mas & was surprised at how much they have dropped prices. There are some premium priced seats, but then most of the rest of seats were priced at only $99 before Ticketmaster service fees. When the new block of Lion King tickets went on sale I got seats for the X-Mas eve matinee & I ended up spending $224 each (I think it was $185 before fees).


...

Brooks0214
#4How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 10:34am

I hope it will only do good for the show. I really like frozen and I loved the broadway production. I of course love Aladdin and The Lion King movies but I didn’t like the broadway productions at all. Frozen is the best Disney musical on broadway in my opinion so I hope ittl have a very long life and the movie will only help it!

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Call_me_jorge
#5How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 10:59am

Isn’t Disney doing everything it can to make the LA premiere of the film an event? Like, Frozen the musical will playing right while the film premieres and their going to turn Hollywood blvd into like a Frozen festival or something. At least that’s what I read somewhere. I’m sure they’ll give the musical as much press as possible around that time. I wouldn’t be surprised if we see the tour cast on Dancing with the stars or some other LA based television shows.

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n2nbaby
#6How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 11:28am

Holy crap, you weren’t kidding about the ticket prices. Premium is $149 and most orchestra are $99-$115. Interesting. I wish other shows would follow suit.

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bdn223
#7How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 11:55am

n2nbaby said: "Holy crap, you weren’t kidding about the ticket prices. Premium is $149 and most orchestra are $99-$115. Interesting. I wish other shows would follow suit."

As stated in other threads, to the point I sound like a broken record, but Frozen has have major issues building up its advance. If you looked on ticketmaster for a ticket this week on Monday, Frozen had probably only sold between 30%-50% of its tickets for the week. When the week is over though the show is playing to 95%+ capacity. Its playing/selling like a long running tourist show, which is unusual for a show 18 months into its run. Its very much selling like a Phantom or a Chicago, which haven’t had a musical fall into the tourist sleeper hit category since arguably Mary Poppins. For some reason Frozen just hasn’t clicked with the bridge and tunnel crowd, like Aladdin, did. Most recent long running non SRO hits have also been bridge and tunnel favorites including Beautiful, Waitress, Come from Away, Jersey Boys, Mean Girls and now Beetlejuice seeming to be their newest must see. If you look at the marquee and signage around the ST. James it very much reflects this.

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VotePeron
#8How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 12:03pm

I think if Frozen 2 wasn't hitting theaters this thanksgiving, Disney would be closing up Frozen on Bway this winter. 

Disney is proving that their older IP is what sells - the 2019 Lion King remake is about to become one of the top 10 most successful films of all time. People of all ages connect to nostalgia - this is why Disney is remaking all of their own things at a much higher rate than producing new film properties. 

It also doesn't help that word of mouth for Frozen on Broadway is just not good. For a show about magic, it lacks more magic in the entire show than Lion King has in its opening sequence.

BwayLB
#9How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 3:12pm

Princeton2 said: "I think part of the issue with Frozen is a lot of its fanbase will have grown up and moved on. The other Disney musicals have nostalgia on their side, and that can be powerful. I dont think as many adults were as caught in the frozen bubble, and even ones I know who did love the movie actually have no interest in the show. which kinda surprised me.

It will be interesting to see if the sequel does well. If it does it will probably help give the show a boost in the short term
"

That’s okay because I prefer only to see Anna and Elsa in their original animated glory. If I will see the sequel is to be determined by what details are revealed at D23 Expo this weekend.

perfectliar
#10How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 3:25pm

BritCrit said: "Will Frozen 2 lead to increased earnings for Frozen Broadway in the same way that the live-action Aladdin boosted the Broadway version?"

Just want to point out that the live-action Aladdin didn't really boost the musical. It's doing about the same as it did last summer.

RNL
#11How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 5:10pm

The difference between Frozen and the other current Disney musicals is that Frozen has just 1 big song that everyone knows, while Aladdin and Lion King each have at least a few. I know and love the music from Aladdin and Lion King, and I want to see those numbers brought to life on stage. Can't say the same for Frozen.

BritCrit
#12How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 5:42pm

RNL said: "The difference between Frozen and the other current Disney musicals is that Frozen has just 1 big song that everyone knows, while Aladdin and Lion King each have at least a few. I know and love the music from Aladdin and Lion King, and I want to see those numbers brought to life on stage. Can't say the same for Frozen."

I disagree with the claim that “Let It Go” is the only great song in Frozen (“Do You Want To Build A Snowman” and “Love Is An Open Door” are also pretty strong) but it is the only song from Frozen that lends itself to a big showstopper format (which is why it’s moved  from the end of Movie Act 1 to the end of Musical Act 1). I think that the big problem with Frozen is that it isn’t really suited for stage. The big quest-based narrative is restricted by such a small space, and the action sequences are heavily limited (the wolf chase from the original is much more exciting than the collapsing bridge, and makes Anna seem like a FAR stronger character). I also feel like Michael Grandage’s more serious approach is another fault. Trying to make it like Shakespeare is a flawed idea because the characters in Frozen aren’t developed or complex enough for this to work...

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MayAudraBlessYou2
#13How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 5:48pm

One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.

BritCrit
#14How will Frozen 2 affect Frozen Broadway?
Posted: 8/20/19 at 6:00pm

MayAudraBlessYou2 said: "One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.
"

It wouldn’t surprise me if they edited Anna and Elsa’s appearance a bit, for instance by making Elsa’s “badass clothing” for “Monster” look more like the “badass clothing” she will wear for Frozen 2. However, Anna’s hair colour is directly relevant to the plot (Elsa’s curse turns it increasingly white during the second act), so I hope the new-look wigs reflect this...

Fosse76
#15How will Frozen 2 affect Frozen Broadway?
Posted: 8/21/19 at 9:50am

bdn223 said: "Most recent long running non SRO hits have also been bridge and tunnel favorites including Beautiful, Waitress, Come from Away, Jersey Boys, Mean Girls and now Beetlejuice seeming to be theirnewest must see."

While Come from Away's audience is mostly tourists,  I don't understand your "non SRO" reference. The show not only offers standing room,  it's standing room is almost always sold out. 

JennH
#16How will Frozen 2 affect Frozen Broadway?
Posted: 8/21/19 at 10:22am

MayAudraBlessYou2 said: "One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.
"

Is for real? Sources? This is truly greedy corporate synergy at it's finest if it's true. There's no need for it anyway, Elsa's hair hasn't changed that much, it's still the side brain we all know. Anna's is mostly down with side pulls in the trailers, and actually while I like it as it seemingly could show character growth (if this sequel is done well enough), I'll ask again what would be the point? That hairstyle is going to clash with all her costumes in the musical...

BritCrit
#17How will Frozen 2 affect Frozen Broadway?
Posted: 8/26/19 at 5:46pm

JennH said: "MayAudraBlessYou2 said: "One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.
"

Is for real? Sources? This is truly greedy corporate synergy at it's finestif it's true. There's no need for it anyway, Elsa's hair hasn't changed that much, it'sstill the side brain we all know. Anna's is mostly down withside pulls in the trailers, and actually while I like it as it seemingly could show character growth (if this sequel is done well enough), I'll ask again what would be the point? That hairstyle is going to clash with all her costumes in the musical...
"

It goes both ways, though. Patti Murin apparently got to visit the Frozen II animators a couple of months ago. Like Beauty and the Beast and The Lion King, Broadway Frozen keeps its original screenwriter, so a lot of synergy was inevitable...

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ErmengardeStopSniveling
#18How will Frozen 2 affect Frozen Broadway?
Posted: 8/26/19 at 5:55pm

BritCrit said: "Like Beauty and the Beast and The Lion King, Broadway Frozen keeps its original screenwriter, so a lot of synergy was inevitable..."

Jennifer Lee is also now the head of Disney Animation, largely due to her success directing/writing Frozen and co-writing Wreck It Ralph and Zootopia.

Fredrich Yeager
#19How will Frozen 2 affect Frozen Broadway?
Posted: 8/27/19 at 2:41am

Does anyone else think that Frozen 2 could negatively impact Frozen Broadway? A lot of people attending Frozen 2 are going to be people with kids who love the show and Frozen Broadway is the closest thing to new content they can get right now. When Frozen 2 releases I think a lot of the people who would have bought tickets for Frozen Broadway are going to opt for the much cheaper movie ticket that actually provides them with a new storyline.

Additionally, I don't have high hopes for Frozen 2. It's another Disney sequel being shilled out for big bucks even though it's not necessary with the storyline and is likely of much lower quality. If people see Frozen 2 and are unimpressed, that could make them less eager to purchase tickets to Frozen Broadway.

BritCrit
#20How will Frozen 2 affect Frozen Broadway?
Posted: 8/27/19 at 3:15am

Fredrich Yeager said: "Does anyone else think that Frozen 2 could negatively impact Frozen Broadway? A lot of people attending Frozen 2 are going to be people with kids who love the show and Frozen Broadway is the closest thing to new content they can get right now. When Frozen 2 releases I think a lot of the people who would have bought tickets for Frozen Broadway are going to opt for the much cheaper movie ticket that actually provides them with a new storyline.

Additionally, I don't have high hopes for Frozen 2. It's another Disney sequel being shilled out for big bucks even though it's not necessary with the storyline and is likely of much lower quality. If people see Frozen 2 and are unimpressed, that could make them less eager to purchase tickets to Frozen Broadway.
"

I’ll be polite here, but I disagree on both levels, though I recognise the concerns and consider them valid. First of all, mediocre movies tend not to hurt Broadway productions - the mediocre remakes of Phantom, Aladdin, The Lion King have not hurt the Broadway productions one bit. Because sequels to musicals are far rarer, the effect of those is still relatively unknown, but Mamma Mia is still doing well in the West End, and the Mary Poppins revival is arriving there in a blaze of publicity.  Frozen Broadway also has an advantage in that Frozen II will be building on Mythology that was first introduced in the stage version (the idea that Anna and Elsa’s mother may be linked to some mysterious mythical creatures). Seeing the stage version won’t be too much of a prerequisite, but this new addition could be quite the USP. There’s a reason why the start of the tour is coinciding with the release of Frozen II...

Secondly, I am optimistic about Frozen II based on what we have seen so far. Most of Disney and Pixar’s sequels have been unessecary, but they have generally been fun and creative films, and it’s most likely that Frozen II will follow in those footsteps. The emphasis on myth and magic could allow Frozen II to feel fresh, and the new songs premiered at D23 seem to have been well received. I personally love the trailers we have had so far, because they take a character often criticised for running away from her problems (I.e Elsa) and get her to run TOWARDS them. Of course, explaining the origins of Elsa’s powers is a big risk, and  Frozen II will not find it easy to recapture the sense of novelty and spontaneity which made the original so successful. However, I personally believe that at worst, it will be a solid sequel, and at best, it could far surpass the original. And anyway, if you don’t like  Frozen II, you can always ignore it...

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Wee Thomas2
#21How will Frozen 2 affect Frozen Broadway?
Posted: 8/27/19 at 6:59am

BritCrit said: "MayAudraBlessYou2 said: "One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.
"

It wouldn’t surprise me if they edited Anna and Elsa’s appearance a bit, for instance by making Elsa’s “badass clothing” for “Monster” look more like the “badass clothing” she will wear for Frozen 2. However, Anna’s hair colour is directly relevant to the plot (Elsa’s curse turns it increasingly white during the second act), so I hope the new-look wigs reflect this...
"

Dude! Spoilers!!

 

 

 

;0

RWPrincess
#22How will Frozen 2 affect Frozen Broadway?
Posted: 8/27/19 at 5:34pm

All the feedback I’ve seen from the D23 Expo this weekend about Frozen 2 was positive. I’ve seen lots of comments from people who said they were unsure before the Expo and now plan to see it.

As for the Broadway show and tour, I expect to see a lot of cross-marketing as others here have stated. Though I expect we will see it in both NY and LA and possibly at the theme parks where they usually do extended previews before a movie releases.

Overall, I think the movie will only have positive impact on the show. If the movie is really good, people will want more. If the movie is really bad, people will want to see something more familiar.

As a side note based on D23 feedback, it does seem we will at least get an Anna and Kristoff proposal in this one. If that wedding doesn’t happen in the movie, I expect a Frozen short to follow up as a minimum. Similar to what they did with Tangled.

BwayLB
#23How will Frozen 2 affect Frozen Broadway?
Posted: 8/27/19 at 5:59pm

^ I would want the short too

JennH
#24How will Frozen 2 affect Frozen Broadway?
Posted: 8/27/19 at 6:28pm

ErmengardeStopSniveling said: "BritCrit said: "Like Beauty and the Beast and The Lion King, Broadway Frozen keeps its original screenwriter, so a lot of synergy was inevitable..."

Jennifer Lee is also now the head of Disney Animation, largely due to her success directing/writing Frozen and co-writingWreck It RalphandZootopia.
"

Except those two films are actually excellent. Well written, ACTUAL character development, etc. The more times I watch Frozen (and it's been a while for good reason) the more it ticks me off because of what it could have been.