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How will Frozen 2 affect Frozen Broadway?

BritCrit
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How will Frozen 2 affect Frozen Broadway?#1
Posted: 8/20/19 at 3:45am

With the D23 Expo occuring at the end of the week, we can expect some major news on Frozen 2 as the publicity campaign really kicks off. I wonder how it will affect Frozen on Broadway. It has been reasonably successful, but is currently the lowest-earning of Disney’s three megamusicals by some distance, so its long-term prospects are quite precarious. Will Frozen 2 lead to increased earnings for Frozen Broadway in the same way that the live-action Aladdin boosted the Broadway version? Or will the forthcoming Frozen tour (which begins just after Frozen 2 comes out) benefit more? I am assuming that Frozen 2 (like most of the Disney/Pixar sequels) will be good but not great - how will Frozen Broadway be affected if it turns out to be much better or much worse than expected?

Princeton2
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How will Frozen 2 affect Frozen Broadway?#2
Posted: 8/20/19 at 4:29am
I think part of the issue with Frozen is a lot of its fanbase will have grown up and moved on. The other Disney musicals have nostalgia on their side, and that can be powerful. I dont think as many adults were as caught in the frozen bubble, and even ones I know who did love the movie actually have no interest in the show. which kinda surprised me.

It will be interesting to see if the sequel does well. If it does it will probably help give the show a boost in the short term
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How will Frozen 2 affect Frozen Broadway?#3
Posted: 8/20/19 at 10:14am
I noticed yesterday that the new block of Frozen tickets have finally gone on sale. I looked at seats in December around x-mas & was surprised at how much they have dropped prices. There are some premium priced seats, but then most of the rest of seats were priced at only $99 before Ticketmaster service fees. When the new block of Lion King tickets went on sale I got seats for the X-Mas eve matinee & I ended up spending $224 each (I think it was $185 before fees).
...
Brooks0214
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How will Frozen 2 affect Frozen Broadway?#4
Posted: 8/20/19 at 10:34am
I hope it will only do good for the show. I really like frozen and I loved the broadway production. I of course love Aladdin and The Lion King movies but I didn’t like the broadway productions at all. Frozen is the best Disney musical on broadway in my opinion so I hope ittl have a very long life and the movie will only help it!
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How will Frozen 2 affect Frozen Broadway?#5
Posted: 8/20/19 at 10:59am
Isn’t Disney doing everything it can to make the LA premiere of the film an event? Like, Frozen the musical will playing right while the film premieres and their going to turn Hollywood blvd into like a Frozen festival or something. At least that’s what I read somewhere. I’m sure they’ll give the musical as much press as possible around that time. I wouldn’t be surprised if we see the tour cast on Dancing with the stars or some other LA based television shows.
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How will Frozen 2 affect Frozen Broadway?#6
Posted: 8/20/19 at 11:28am
Holy crap, you weren’t kidding about the ticket prices. Premium is $149 and most orchestra are $99-$115. Interesting. I wish other shows would follow suit.
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How will Frozen 2 affect Frozen Broadway?#7
Posted: 8/20/19 at 11:55am

n2nbaby said: "Holy crap, you weren’t kidding about the ticket prices. Premium is $149 and most orchestra are $99-$115. Interesting. I wish other shows would follow suit."

As stated in other threads, to the point I sound like a broken record, but Frozen has have major issues building up its advance. If you looked on ticketmaster for a ticket this week on Monday, Frozen had probably only sold between 30%-50% of its tickets for the week. When the week is over though the show is playing to 95%+ capacity. Its playing/selling like a long running tourist show, which is unusual for a show 18 months into its run. Its very much selling like a Phantom or a Chicago, which haven’t had a musical fall into the tourist sleeper hit category since arguably Mary Poppins. For some reason Frozen just hasn’t clicked with the bridge and tunnel crowd, like Aladdin, did. Most recent long running non SRO hits have also been bridge and tunnel favorites including Beautiful, Waitress, Come from Away, Jersey Boys, Mean Girls and now Beetlejuice seeming to be their newest must see. If you look at the marquee and signage around the ST. James it very much reflects this.

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How will Frozen 2 affect Frozen Broadway?#8
Posted: 8/20/19 at 12:03pm

I think if Frozen 2 wasn't hitting theaters this thanksgiving, Disney would be closing up Frozen on Bway this winter. 

Disney is proving that their older IP is what sells - the 2019 Lion King remake is about to become one of the top 10 most successful films of all time. People of all ages connect to nostalgia - this is why Disney is remaking all of their own things at a much higher rate than producing new film properties. 

It also doesn't help that word of mouth for Frozen on Broadway is just not good. For a show about magic, it lacks more magic in the entire show than Lion King has in its opening sequence.

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How will Frozen 2 affect Frozen Broadway?#9
Posted: 8/20/19 at 3:12pm

Princeton2 said: "I think part of the issue with Frozen is a lot of its fanbase will have grown up and moved on. The other Disney musicals have nostalgia on their side, and that can be powerful. I dont think as many adults were as caught in the frozen bubble, and even ones I know who did love the movie actually have no interest in the show. which kinda surprised me.

It will be interesting to see if the sequel does well. If it does it will probably help give the show a boost in the short term
"

That’s okay because I prefer only to see Anna and Elsa in their original animated glory. If I will see the sequel is to be determined by what details are revealed at D23 Expo this weekend.

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How will Frozen 2 affect Frozen Broadway?#10
Posted: 8/20/19 at 3:25pm

BritCrit said: "Will Frozen 2 lead to increased earnings for Frozen Broadway in the same way that the live-action Aladdin boosted the Broadway version?"

Just want to point out that the live-action Aladdin didn't really boost the musical. It's doing about the same as it did last summer.

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How will Frozen 2 affect Frozen Broadway?#11
Posted: 8/20/19 at 5:10pm

The difference between Frozen and the other current Disney musicals is that Frozen has just 1 big song that everyone knows, while Aladdin and Lion King each have at least a few. I know and love the music from Aladdin and Lion King, and I want to see those numbers brought to life on stage. Can't say the same for Frozen.

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How will Frozen 2 affect Frozen Broadway?#12
Posted: 8/20/19 at 5:42pm

RNL said: "The difference between Frozen and the other current Disney musicals is that Frozen has just 1 big song that everyone knows, while Aladdin and Lion King each have at least a few. I know and love the music from Aladdin and Lion King, and I want to see those numbers brought to life on stage. Can't say the same for Frozen."

I disagree with the claim that “Let It Go” is the only great song in Frozen (“Do You Want To Build A Snowman” and “Love Is An Open Door” are also pretty strong) but it is the only song from Frozen that lends itself to a big showstopper format (which is why it’s moved  from the end of Movie Act 1 to the end of Musical Act 1). I think that the big problem with Frozen is that it isn’t really suited for stage. The big quest-based narrative is restricted by such a small space, and the action sequences are heavily limited (the wolf chase from the original is much more exciting than the collapsing bridge, and makes Anna seem like a FAR stronger character). I also feel like Michael Grandage’s more serious approach is another fault. Trying to make it like Shakespeare is a flawed idea because the characters in Frozen aren’t developed or complex enough for this to work...

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How will Frozen 2 affect Frozen Broadway?#13
Posted: 8/20/19 at 5:48pm

One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.

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How will Frozen 2 affect Frozen Broadway?#14
Posted: 8/20/19 at 6:00pm

MayAudraBlessYou2 said: "One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.
"

It wouldn’t surprise me if they edited Anna and Elsa’s appearance a bit, for instance by making Elsa’s “badass clothing” for “Monster” look more like the “badass clothing” she will wear for Frozen 2. However, Anna’s hair colour is directly relevant to the plot (Elsa’s curse turns it increasingly white during the second act), so I hope the new-look wigs reflect this...

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How will Frozen 2 affect Frozen Broadway?#15
Posted: 8/21/19 at 9:50am

bdn223 said: "Most recent long running non SRO hits have also been bridge and tunnel favorites including Beautiful, Waitress, Come from Away, Jersey Boys, Mean Girls and now Beetlejuice seeming to be theirnewest must see."

While Come from Away's audience is mostly tourists,  I don't understand your "non SRO" reference. The show not only offers standing room,  it's standing room is almost always sold out. 

JennH
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How will Frozen 2 affect Frozen Broadway?#16
Posted: 8/21/19 at 10:22am

MayAudraBlessYou2 said: "One way I know it will quite literally affect the Broadway show is wigs.

They are creating new wigs for Anna and Elsa to more closely match their looks in the upcoming sequel. They just began on a new wig plot for the show and it will apparently roll out as Frozen 2 premieres. I'm not sure it makes total sense...since the new hairstyles aren't the characters looks in the first film, which is of course the story of the stage musical lol. But I guess it's one of Disney's many attempts at corporate synergy and presenting a unified look for their characters.
"

Is for real? Sources? This is truly greedy corporate synergy at it's finest if it's true. There's no need for it anyway, Elsa's hair hasn't changed that much, it's still the side brain we all know. Anna's is mostly down with side pulls in the trailers, and actually while I like it as it seemingly could show character growth (if this sequel is done well enough), I'll ask again what would be the point? That hairstyle is going to clash with all her costumes in the musical...