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Do the national tours sell merchandise?

Do the national tours sell merchandise?#1
Posted: 7/15/19 at 12:57pm

I'm planning to go to a production of a national tour next year and was wondering if the national tour productions sell merchandise?

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Broadway Legend
Broadway Legend
Do the national tours sell merchandise?#2
Posted: 7/15/19 at 5:43pm

HairsprayFan4life said: "I'm planning to go to a production of a national tour next year and was wondering if the national tour productions sell merchandise?"


I catch a LOT of the National Tours when they come through Pittsburgh, but I have also seen them in Baltimore, Cleveland, and Philadelphia. Almost always the tours have sold a nice variety of merchandise including window cards, which I collect. I’ve bought other souvenirs such as magnets, mugs, key rings, tote bags, souvenir programs, even a Golden Ticket from Charlie and the Chocolate Factory. My desk at work is a treasure trove of souvenirs bought from tours. 

Rarely if ever can I recall a National Tour that I attended which did not sell merchandise. I have been disappointed in a couple that didn’t sell window cards, which I then ordered from Triton Gallery.  


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Broadway Legend
Broadway Legend
Do the national tours sell merchandise?#3
Posted: 7/18/19 at 11:59pm
Yes, they do. i believe merchandise sales help contribute to touring shows recouping.
Broadway Legend
Broadway Legend
Do the national tours sell merchandise?#4
Posted: 7/19/19 at 2:37am

The effect of merchandise sales on the weekly income is given far too much weight. Producers are generally getting anywhere from 15% to 30% of the sales, assuming they are contracting with companies that specialize in merchandise and not trying to do it in-house (I believe Disney is the only company that does it in-house, which makes sense for them to do so). Obviously some shows are going to do far better in merchandise sales than others, but 99% of the time the ones that are doing the best business at the merchandise booth are also the ones doing the best business at the box office. So for those shows, like Hamilton, while the merchandise profit is a nice little chunk of change, that's hardly the line item that's contributing to the recoupment. And for the shows that are struggling at the box office, 9 times out of 10 they'll be struggling at the merchandise booths as well.

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Broadway Legend
Broadway Legend
Do the national tours sell merchandise?#5
Posted: 7/22/19 at 12:06pm
You can get “Dear Evan Hansen” golf balls at the merchant booth on the First National Tour. Golf balls are deeply connected to all the major themes of the show.
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