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Skittles commercial musical

AntV
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Skittles commercial musical#1
Posted: 1/22/19 at 3:43pm
I kind of wanna see this, but they're probably going to film this, right?
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getupngo
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Skittles commercial musical#2
Posted: 1/22/19 at 3:48pm

they're only releasing a few clips of it, not the entire thing

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LuPita2
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Skittles commercial musical#3
Posted: 1/22/19 at 4:15pm

It's a half hour and they will air it earlier in the day, before the game begins.  So excited!

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JudyDenmark
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Skittles commercial musical#4
Posted: 1/22/19 at 5:33pm

LuPita2 said: "It's a half hour and they will air it earlier in the day, before the game begins. So excited!"

I was under the impression that they're not airing it at all - just a few select clips on social. The point is that you have to be there to see it. 

Last year they made a full Super Bowl ad and only showed it to one person, in the interest of a publicity stunt. (And then shared footage of that one guy watching the ad.) It totally worked - their engagements were super high. I'd imagine that this year's stunt is along the same lines; it's about creating a buzz more than anything. 

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getupngo
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Skittles commercial musical#5
Posted: 1/22/19 at 5:41pm

LuPita2 said: "It's a half hour and they will air it earlier in the day, before the game begins. So excited!"

They’re not airing it. It’s a one time live theatre thing. They’re Filipino a few promo clips but that’s it.

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haterobics
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Skittles commercial musical#6
Posted: 1/22/19 at 5:46pm

getupngo said: "They’re Filipino a few promo clips but that’s it."

Is that how the Filipinos tend to do things?!? Skittles commercial musical

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LuPita2
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Skittles commercial musical#7
Posted: 1/22/19 at 6:17pm

Oh man, I was confused but the whole thing is a little confusing.  The AV Club says some of the clips will air during the game, which is so cool.  Would have loved to see the whole thing, they will probably release that online.

 

https://news.avclub.com/michael-c-hall-to-star-in-the-ultimate-ad-a-one-night-1831932145

Updated On: 1/22/19 at 06:17 PM
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Jordan Catalano
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Skittles commercial musical#8
Posted: 1/22/19 at 11:46pm
Their thing is that its one time only, never happening or will be seen again thing for charity. So no, it doesnt sound like it will be filmed and aired.
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LuPita2
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Skittles commercial musical#9
Posted: 1/23/19 at 12:03am

"Also, don’t be surprised when Skittles spoils the joke by turning clips from the musical into an actual Super Bowl ad, which is definitely going to happen."

That will be their Skittles ad during the game. Sounds like it will be filmed.  

LightsOut90
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Skittles commercial musical#10
Posted: 1/23/19 at 12:31am

There will be a spot during the game but dont expect any footage from THE show, they are planning to post some behind the scenes "mockumentary" style stuff before hand as well, but if you want to see the actual thing grab a ticket while you can. 

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LuPita2
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Skittles commercial musical#11
Posted: 1/23/19 at 1:08am

^ Cool, thanks.

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JudyDenmark
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Skittles commercial musical#12
Posted: 1/23/19 at 11:54am

I don't believe we'll see anything on CBS during the actual Super Bowl. The point is that they're creating this live theatre/social media stunt IN LIEU OF spending the money on TV ad placement. Though I wouldn't be surprised if they have a full social marketing rollout plan during the game to try to create buzz.

Bwayornoway
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Skittles commercial musical#13
Posted: 1/23/19 at 12:54pm

I'm just excited that a company is giving a considerable amount to charity like BCEFA - instead of spending millions for 30 seconds of exposure.  Skittles seems to be inventive with publicity and yes they are getting their fair share of attention as well - just feels  like its a win win! 

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JudyDenmark
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Skittles commercial musical#14
Posted: 1/23/19 at 1:10pm

Bwayornoway said: "I'm just excited that a company is giving a considerable amount to charity like BCEFA - instead of spending millions for 30 seconds of exposure. Skittles seems to be inventive with publicity and yes they are getting their fair share of attention as well - just feels like its a win win!"

100% agree! As a Broadway fan who happens to work in TV ad sales marketing it's a no-brainer for me that I wanted to go to this, but it was so easy to justify when I thought about it as a BC/EFA donation that would be matched... with a bonus free show! And probably some Skittles, haha. 

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Jordan Catalano
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Skittles commercial musical#15
Posted: 2/3/19 at 4:43pm
This was one of the strangest things Iíve ever seen. It was a hell of a lot of fun but man, I donít even know what I saw lol
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qolbinau
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Skittles commercial musical#16
Posted: 2/3/19 at 4:57pm

So this has happened? 

"Itís the fractured quality in [Bernadette Peters'] singing voice and line readings that puts across the character as someone for whom resentment is sliding into madness." - NYtimes on Follies (2011).
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Skittles commercial musical#17
Posted: 2/3/19 at 5:17pm
Did they at least give you free Skittles?!
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
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Jordan Catalano
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Skittles commercial musical#18
Posted: 2/3/19 at 5:23pm
They did not. You could buy them for $1 either in the lobby or onstage in the convenience store set of the musical.
AntV
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Skittles commercial musical#19
Posted: 2/3/19 at 6:15pm
This was amazing and I'm sure I'm not the only one wishing they bought one of those $10 shirts they were selling outside that became part of the show.
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JudyDenmark
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Skittles commercial musical#20
Posted: 2/4/19 at 10:23am

Hi, I'm the one who put it as 2:00 in her calendar, so showed up at 1:45... just in time to have no idea what was happening in the final scene. 

Kicking myself so hard. I have never done that in my life. 

At least it was for BC/EFA.

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qolbinau
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Skittles commercial musical#21
Posted: 2/4/19 at 4:35pm

The original cast recording is on Spotify, lol. 

 

https://www.skittlesthemusical.com/music

 I think I'm going to go and buy some skittles, now. 

 

"Itís the fractured quality in [Bernadette Peters'] singing voice and line readings that puts across the character as someone for whom resentment is sliding into madness." - NYtimes on Follies (2011).
Updated On: 2/4/19 at 04:35 PM