Skittles commercial musical

[AntV]

I kind of wanna see this, but they're probably going to film this, right?

[getupngo]

they're only releasing a few clips of it, not the entire thing

[LuPita2]

It's a half hour and they will air it earlier in the day, before the game begins.  So excited!

[JudyDenmark]

LuPita2 said: "It's a half hour and they will air it earlier in the day, before the game begins. So excited!"

I was under the impression that they're not airing it at all - just a few select clips on social. The point is that you have to be there to see it. 

Last year they made a full Super Bowl ad and only showed it to one person, in the interest of a publicity stunt. (And then shared footage of that one guy watching the ad.) It totally worked - their engagements were super high. I'd imagine that this year's stunt is along the same lines; it's about creating a buzz more than anything. 

[getupngo]

LuPita2 said: "It's a half hour and they will air it earlier in the day, before the game begins. So excited!"

They’re not airing it. It’s a one time live theatre thing. They’re Filipino a few promo clips but that’s it.

[haterobics]

getupngo said: "They’re Filipino a few promo clips but that’s it."

Is that how the Filipinos tend to do things?!?

[LuPita2]

Oh man, I was confused but the whole thing is a little confusing.  The AV Club says some of the clips will air during the game, which is so cool.  Would have loved to see the whole thing, they will probably release that online.

 

https://news.avclub.com/michael-c-hall-to-star-in-the-ultimate-ad-a-one-night-1831932145

[Jordan Catalano]

Their thing is that its one time only, never happening or will be seen again thing for charity. So no, it doesnt sound like it will be filmed and aired.

[LuPita2]

"Also, don’t be surprised when Skittles spoils the joke by turning clips from the musical into an actual Super Bowl ad, which is definitely going to happen."

That will be their Skittles ad during the game. Sounds like it will be filmed.  

[LightsOut90]

There will be a spot during the game but dont expect any footage from THE show, they are planning to post some behind the scenes "mockumentary" style stuff before hand as well, but if you want to see the actual thing grab a ticket while you can. 

[LuPita2]

^ Cool, thanks.

[JudyDenmark]

I don't believe we'll see anything on CBS during the actual Super Bowl. The point is that they're creating this live theatre/social media stunt IN LIEU OF spending the money on TV ad placement. Though I wouldn't be surprised if they have a full social marketing rollout plan during the game to try to create buzz.

[Bwayornoway]

I'm just excited that a company is giving a considerable amount to charity like BCEFA - instead of spending millions for 30 seconds of exposure.  Skittles seems to be inventive with publicity and yes they are getting their fair share of attention as well - just feels  like its a win win! 

[JudyDenmark]

Bwayornoway said: "I'm just excited that a company is giving a considerable amount to charity like BCEFA - instead of spending millions for 30 seconds of exposure. Skittles seems to be inventive with publicity and yes they are getting their fair share of attention as well - just feels like its a win win!"

100% agree! As a Broadway fan who happens to work in TV ad sales marketing it's a no-brainer for me that I wanted to go to this, but it was so easy to justify when I thought about it as a BC/EFA donation that would be matched... with a bonus free show! And probably some Skittles, haha. 

[Jordan Catalano]

This was one of the strangest things I’ve ever seen. It was a hell of a lot of fun but man, I don’t even know what I saw lol

[qolbinau]

So this has happened? 

[CapnHook]

Did they at least give you free Skittles?!

[Jordan Catalano]

They did not. You could buy them for $1 either in the lobby or onstage in the convenience store set of the musical.

[AntV]

This was amazing and I'm sure I'm not the only one wishing they bought one of those $10 shirts they were selling outside that became part of the show.

[JudyDenmark]

Hi, I'm the one who put it as 2:00 in her calendar, so showed up at 1:45... just in time to have no idea what was happening in the final scene. 

Kicking myself so hard. I have never done that in my life. 

At least it was for BC/EFA.

[qolbinau]

The original cast recording is on Spotify, lol. 

 

https://www.skittlesthemusical.com/music

 I think I'm going to go and buy some skittles, now.