LuPita2 said: "It's a half hour and they will air it earlier in the day, before the game begins. So excited!"
I was under the impression that they're not airing it at all - just a few select clips on social. The point is that you have to be there to see it.
Last year they made a full Super Bowl ad and only showed it to one person, in the interest of a publicity stunt. (And then shared footage of that one guy watching the ad.) It totally worked - their engagements were super high. I'd imagine that this year's stunt is along the same lines; it's about creating a buzz more than anything.
Oh man, I was confused but the whole thing is a little confusing. The AV Club says some of the clips will air during the game, which is so cool. Would have loved to see the whole thing, they will probably release that online.
Their thing is that its one time only, never happening or will be seen again thing for charity. So no, it doesnt sound like it will be filmed and aired.
"Also, don’t be surprised when Skittles spoils the joke by turning clips from the musical into an actual Super Bowl ad, which is definitely going to happen."
That will be their Skittles ad during the game. Sounds like it will be filmed.
There will be a spot during the game but dont expect any footage from THE show, they are planning to post some behind the scenes "mockumentary" style stuff before hand as well, but if you want to see the actual thing grab a ticket while you can.
I don't believe we'll see anything on CBS during the actual Super Bowl. The point is that they're creating this live theatre/social media stunt IN LIEU OF spending the money on TV ad placement. Though I wouldn't be surprised if they have a full social marketing rollout plan during the game to try to create buzz.
I'm just excited that a company is giving a considerable amount to charity like BCEFA - instead of spending millions for 30 seconds of exposure. Skittles seems to be inventive with publicity and yes they are getting their fair share of attention as well - just feels like its a win win!
Bwayornoway said: "I'm just excited that a company is giving a considerable amount to charity like BCEFA - instead of spending millions for 30 seconds of exposure. Skittles seems to be inventive with publicity and yes they are getting their fair share of attention as well - just feels like its a win win!"
100% agree! As a Broadway fan who happens to work in TV ad sales marketing it's a no-brainer for me that I wanted to go to this, but it was so easy to justify when I thought about it as a BC/EFA donation that would be matched... with a bonus free show! And probably some Skittles, haha.
"You can't overrate Bernadette Peters. She is such a genius. There's a moment in "Too Many Mornings" and Bernadette doing 'I wore green the last time' - It's a voice that is just already given up - it is so sorrowful. Tragic. You can see from that moment the show is going to be headed into such dark territory and it hinges on this tiny throwaway moment of the voice." - Ben Brantley (2022)
"Bernadette's whole, stunning performance [as Rose in Gypsy] galvanized the actors capable of letting loose with her. Bernadette's Rose did take its rightful place, but too late, and unseen by too many who should have seen it" Arthur Laurents (2009)
"Sondheim's own favorite star performances? [Bernadette] Peters in ''Sunday in the Park,'' Lansbury in ''Sweeney Todd'' and ''obviously, Ethel was thrilling in 'Gypsy.'' Nytimes, 2000
"The Spectacle has, indeed, an emotional attraction of its own, but, of all the parts, it is the least artistic, and connected least with the art of poetry. For the power of Tragedy, we may be sure, is felt even apart from representation and actors. Besides, the production of spectacular effects depends more on the art of the stage machinist than on that of the poet."
--Aristotle
I think I'm going to go and buy some skittles, now.
"You can't overrate Bernadette Peters. She is such a genius. There's a moment in "Too Many Mornings" and Bernadette doing 'I wore green the last time' - It's a voice that is just already given up - it is so sorrowful. Tragic. You can see from that moment the show is going to be headed into such dark territory and it hinges on this tiny throwaway moment of the voice." - Ben Brantley (2022)
"Bernadette's whole, stunning performance [as Rose in Gypsy] galvanized the actors capable of letting loose with her. Bernadette's Rose did take its rightful place, but too late, and unseen by too many who should have seen it" Arthur Laurents (2009)
"Sondheim's own favorite star performances? [Bernadette] Peters in ''Sunday in the Park,'' Lansbury in ''Sweeney Todd'' and ''obviously, Ethel was thrilling in 'Gypsy.'' Nytimes, 2000