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Lynn Nottage/Michael Jackson Musical launches social media and name

LightsOut90
Broadway Legend
joined:5/2/14
Broadway Legend
joined:
5/2/14

The show is officially going by the title Don't Stop

https://dontstoponbroadway.com

not much else but connects to a twitter with no posts, same artwork that showed up on a ad in the theater district this past weekend.

 

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veronicamae
Broadway Star
joined:7/13/09
Broadway Star
joined:
7/13/09

And they've taken over BWW & Playbill today with vague imagery that doesn't provide much insight to anything.

Guess they're going for the intrigue of mystery for this?

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Kad
Broadway Legend
joined:11/5/05
Broadway Legend
joined:
11/5/05

There is also a billboard featuring only the artwork right near the St. James. 

"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
sparepart973
Broadway Star
joined:4/7/12
Broadway Star
joined:
4/7/12

The Emerson Colonial just mentioned that they'll be announcing a pre-Broadway run soon. Could this be it? 

 

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Famebroadway2
Broadway Star
joined:9/28/09
Broadway Star
joined:
9/28/09

Are they trying to slide into THIS season? 

MannPhan24601
Leading Actor
joined:11/4/15
Leading Actor
joined:
11/4/15

What broadway theatres are even open this season ?

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Scarlet Leigh
Broadway Star
joined:4/18/13
Broadway Star
joined:
4/18/13

They couldn't possibly be actually trying to rush this in this season. No this smells very much like Finding Neverland's early marketing in which they made a huge massive noise about it the season before. Let's just hope it doesn't flounder and flops like that show did as well.

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bwaylyric
Broadway Star
joined:10/22/03
Broadway Star
joined:
10/22/03

I hope they polish up their marketing. That logo looks perfect for a Vegas (off-strip) show. 

Not a great title either.  How about FINDING NEVERLAND VALLEY?

Cfried
Leading Actor
joined:9/15/16
Leading Actor
joined:
9/15/16

As mentioned above, I'm guessing Don't Stop is the pre-Broadway engagement that the Colonial was teasing earlier today. Perhaps the announcement will also include Broadway dates? I just hope they work on their artwork...it looks very cheap and sloppily put together.

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Tag
Broadway Legend
joined:11/19/05
Broadway Legend
joined:
11/19/05

They currently can't develop anything with a cast.  This show is on Equity's 'do not work list' due to the strike.

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Scarlet Leigh
Broadway Star
joined:4/18/13
Broadway Star
joined:
4/18/13

I do have to agree with others about that the title is not the best. There are SO many iconic titles of MJ songs that they could have picked from. This is what they so with? It actually makes me think more of QUEEN'S song "Don't Stop Me Now" then it does the MJ song.