TOOTSIE Marquee at Marquis

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Mister Matt
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TOOTSIE Marquee at Marquis#1
Posted: 11/30/18 at 9:40am

David Yabeck posted a photo of the Tootsie marquee last night.  Interesting new artwork.  I'm sort of on the fence about it.  No changes in art on the website, however.

TOOTSIE Marquee at Marquis

"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
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IdinaBellFoster
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TOOTSIE Marquee at Marquis#2
Posted: 11/30/18 at 9:46am

Why does any marketing team think that is enticing artwork?

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oldfriends
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TOOTSIE Marquee at Marquis#3
Posted: 11/30/18 at 9:51am

Is that supposed to be a lipstick smear? It looks like a sperm. 

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Itonlytakesajourney
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TOOTSIE Marquee at Marquis#4
Posted: 11/30/18 at 10:05am
Graphic design is my passion!
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denali.fire
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TOOTSIE Marquee at Marquis#5
Posted: 11/30/18 at 10:05am

IdinaBellFoster said: "Why does any marketing team think that is enticing artwork?"

 

The artwork doesnt entice me to go.

 

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TOOTSIE Marquee at Marquis#6
Posted: 11/30/18 at 10:08am

Almost looks like a menstrual joke.

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TOOTSIE Marquee at Marquis#7
Posted: 11/30/18 at 10:28am

To me, it's reminiscent of the original movie poster.

TOOTSIE Marquee at Marquis

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greensgreens
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TOOTSIE Marquee at Marquis#8
Posted: 11/30/18 at 10:30am

That red thing is unidentifiable as anything but sperm. If they were going for a lipstick reference, why not the kiss print? The kiss would be generic, but this "smear" isn't complete enough to suggest that reference. I kinda thought maybe it was a wig at first, but did Santino wear a long, flowing, Wendy's-red wig? As a designer myself, I simply don't understand what logo/branding design has come to on Broadway recently.

I'm kinda surprised they don't play into the masculine/feminine duality, that would be a much better concept for a design and give a much better inkling of the show's plot.

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TOOTSIE Marquee at Marquis#9
Posted: 11/30/18 at 10:32am

It looks like a meteor. If you don't know the plot of Tootsie, you'd think it's about the apocalypse. 

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TOOTSIE Marquee at Marquis#10
Posted: 11/30/18 at 11:27am

it looks like a wig brandishing a handgun

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TOOTSIE Marquee at Marquis#11
Posted: 11/30/18 at 11:45am

It doesn't look "fun" and that's what the show should be selling. It looks uninspired. 

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TOOTSIE Marquee at Marquis#12
Posted: 11/30/18 at 12:08pm

Worst Broadway logo in a long time (and that's saying something). I can only hope it makes more sense when we see a full windowcard or playbill.

demondelaplace
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TOOTSIE Marquee at Marquis#13
Posted: 11/30/18 at 1:11pm
If I didn’t know I’d assume it’s a new brand for joint health.
Dollypop
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TOOTSIE Marquee at Marquis#14
Posted: 11/30/18 at 2:04pm
The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis.
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JON111699
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TOOTSIE Marquee at Marquis#15
Posted: 11/30/18 at 2:15pm

Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."

The marquee at the Marquis is an electronic screen that is currently flipping between The Illusionists and the upcoming Tootsie to advertise both shows.

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TOOTSIE Marquee at Marquis#16
Posted: 11/30/18 at 2:16pm

Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."

They have an electronic marquee and it basically plays a slideshow of the Illusionists, Celebrity Autobiography, and Tootsie.

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TOOTSIE Marquee at Marquis#17
Posted: 11/30/18 at 2:20pm

That must be a temporary art placeholder or something. The website still has the old keyart.

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TOOTSIE Marquee at Marquis#18
Posted: 11/30/18 at 3:31pm
OMG! The black, white, and red remind me of the CARRIE Broadway artwork!!! Hahahahah
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TOOTSIE Marquee at Marquis#19
Posted: 11/30/18 at 3:36pm

I was literally just posting CARRIE!

Cyndawg
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TOOTSIE Marquee at Marquis#20
Posted: 11/30/18 at 5:11pm

TOOTSIE Marquee at MarquisI would  focus something on a look like this! Maybe just have their faces large on each end of the poster, where it only shows half their faces each. More like a before and after, but teasing enough just to be curious to know what this is about. I think it would attract. If I knew how to do a Photoshop I would do one!

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TOOTSIE Marquee at Marquis#21
Posted: 11/30/18 at 5:27pm

That logo is about as generic as the show.

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Mister Matt
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TOOTSIE Marquee at Marquis#22
Posted: 12/1/18 at 2:45pm
I don't think the show is generic at all. I've rarely seen a musical that made me laugh so much and beg for the cast recording. Saw it twice in Chicago and plan to see it again on Broadway.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
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TOOTSIE Marquee at Marquis#23
Posted: 12/1/18 at 5:32pm
Awful. It almost screams FLOP. About 5 minutes was spent designing this. What a shame for a much anticipated musical. Or should I say a Comedy Musical UGH. Big fail.
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adamgreer
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TOOTSIE Marquee at Marquis#24
Posted: 12/2/18 at 12:37am
Is it me or has logo design gone downhill the last decade or so?
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TOOTSIE Marquee at Marquis#25
Posted: 12/2/18 at 12:59am

adamgreer said: "Is it me or has logo design gone downhill the last decade or so?"

It's not just you.

All theatrical design as gone downhill the last decade.

Set, costume, logo, lighting... everything seems so uninspired compared to the work of the 1960-1980's.

There is a "grand-ness" that is lost.

Broadway World's Fireman.



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