TOOTSIE Marquee at Marquis

[Mister Matt]

David Yabeck posted a photo of the Tootsie marquee last night.  Interesting new artwork.  I'm sort of on the fence about it.  No changes in art on the website, however.

[IdinaBellFoster]

Why does any marketing team think that is enticing artwork?

[oldfriends]

Is that supposed to be a lipstick smear? It looks like a sperm. 

[Itonlytakesajourney]

Graphic design is my passion!

[denali.fire]

IdinaBellFoster said: "Why does any marketing team think that is enticing artwork?"

 

The artwork doesnt entice me to go.

 

[Charley Kringas Inc]

Almost looks like a menstrual joke.

[CT2NYC]

To me, it's reminiscent of the original movie poster.

[greensgreens]

That red thing is unidentifiable as anything but sperm. If they were going for a lipstick reference, why not the kiss print? The kiss would be generic, but this "smear" isn't complete enough to suggest that reference. I kinda thought maybe it was a wig at first, but did Santino wear a long, flowing, Wendy's-red wig? As a designer myself, I simply don't understand what logo/branding design has come to on Broadway recently.

I'm kinda surprised they don't play into the masculine/feminine duality, that would be a much better concept for a design and give a much better inkling of the show's plot.

[raddersons]

It looks like a meteor. If you don't know the plot of Tootsie, you'd think it's about the apocalypse. 

[bwaylyric]

it looks like a wig brandishing a handgun

[RippedMan]

It doesn't look "fun" and that's what the show should be selling. It looks uninspired. 

[FANtomFollies]

Worst Broadway logo in a long time (and that's saying something). I can only hope it makes more sense when we see a full windowcard or playbill.

[demondelaplace]

If I didn’t know I’d assume it’s a new brand for joint health.

[Dollypop]

The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis.

[JON111699]

Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."

The marquee at the Marquis is an electronic screen that is currently flipping between The Illusionists and the upcoming Tootsie to advertise both shows.

[Elegance101]

Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."

They have an electronic marquee and it basically plays a slideshow of the Illusionists, Celebrity Autobiography, and Tootsie.

[WayTooBroadway]

That must be a temporary art placeholder or something. The website still has the old keyart.

[Famebroadway2]

OMG! The black, white, and red remind me of the CARRIE Broadway artwork!!! Hahahahah

[devonian.t]

I was literally just posting CARRIE!

[Cyndawg]

I would  focus something on a look like this! Maybe just have their faces large on each end of the poster, where it only shows half their faces each. More like a before and after, but teasing enough just to be curious to know what this is about. I think it would attract. If I knew how to do a Photoshop I would do one!

[Almira]

That logo is about as generic as the show.

[Mister Matt]

I don't think the show is generic at all. I've rarely seen a musical that made me laugh so much and beg for the cast recording. Saw it twice in Chicago and plan to see it again on Broadway.

[evic]

Awful. It almost screams FLOP. About 5 minutes was spent designing this. What a shame for a much anticipated musical. Or should I say a Comedy Musical UGH. Big fail.

[adamgreer]

Is it me or has logo design gone downhill the last decade or so?

[Sondheimite]

adamgreer said: "Is it me or has logo design gone downhill the last decade or so?"

It's not just you.

All theatrical design as gone downhill the last decade.

Set, costume, logo, lighting... everything seems so uninspired compared to the work of the 1960-1980's.

There is a "grand-ness" that is lost.