David Yabeck posted a photo of the Tootsie marquee last night. Interesting new artwork. I'm sort of on the fence about it. No changes in art on the website, however.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
Why does any marketing team think that is enticing artwork?
"Oh look at the time, three more intelligent plays just closed and THE ADDAMS FAMILY made another million dollars" -Jackie Hoffman, Broadway.com Audience Awards
That red thing is unidentifiable as anything but sperm. If they were going for a lipstick reference, why not the kiss print? The kiss would be generic, but this "smear" isn't complete enough to suggest that reference. I kinda thought maybe it was a wig at first, but did Santino wear a long, flowing, Wendy's-red wig? As a designer myself, I simply don't understand what logo/branding design has come to on Broadway recently.
I'm kinda surprised they don't play into the masculine/feminine duality, that would be a much better concept for a design and give a much better inkling of the show's plot.
Dollypop said: "The picture has to be photoshopped. THE ILLUSIONISTS is currently at the Marquis."
The marquee at the Marquis is an electronic screen that is currently flipping between The Illusionists and the upcoming Tootsie to advertise both shows.
I would focus something on a look like this! Maybe just have their faces large on each end of the poster, where it only shows half their faces each. More like a before and after, but teasing enough just to be curious to know what this is about. I think it would attract. If I knew how to do a Photoshop I would do one!
I don't think the show is generic at all. I've rarely seen a musical that made me laugh so much and beg for the cast recording. Saw it twice in Chicago and plan to see it again on Broadway.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
Awful. It almost screams FLOP. About 5 minutes was spent designing this. What a shame for a much anticipated musical. Or should I say a Comedy Musical UGH. Big fail.