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Top 3 Prestigious Advertisers

Hal2
Swing
joined:7/4/18
Swing
joined:
7/4/18
Top 3 Prestigious Advertisers#1
Posted: 7/11/18 at 10:07pm

Hi,

I was wondering if anyone out there might have a suggestion for what they consider to be among the most respected, prestigious and influential theater related publications, print or otherwise in which to place an ad for a groundbreaking new musical related to topical issues of today, i.e. education and immigration, 18 songs written in a classical style, i.e. Rogers and Hammerstein which might attract backers for this show.  Any tips you might have in this regard would be greatly appreciated.

Thanks,

Hal

zainmax
Stand-by
joined:1/12/17
Stand-by
joined:
1/12/17
Top 3 Prestigious Advertisers#2
Posted: 7/11/18 at 10:17pm

The NYT, NYPost, Variety, Playbill, Bway Briefing, Forbes, and here? NYT is key.

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HogansHero
Broadway Legend
joined:2/26/12
Broadway Legend
joined:
2/26/12
Top 3 Prestigious Advertisers#3
Posted: 7/11/18 at 11:18pm

forget ads. hire yourself a top flight publicist. you cannot penetrate consciousness with ads for an unknown project. 

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SomethingPeculiar
Broadway Star
joined:6/15/14
Broadway Star
joined:
6/15/14
Top 3 Prestigious Advertisers#4
Posted: 7/11/18 at 11:43pm

Like Hogan said, forget advertising.

Try getting involved with the Commercial Theatre Institute, or pitch your show to a non-profit theatre that develops new musicals (in NY or around the country). Your agent and entertainment attorney will also be able to connect you with theatres/producers/investors (and if you don't have an agent yet, get one before doing anything else!)

Your demo recording of songs from the musical and a PDF of the script will be your biggest assets in all your pitches.