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IHOP to IHOB

Broadway Joe

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Broadway Legend
joined:6/15/10

Broadway Legend
joined:
6/15/10

IHOP to IHOB#1
Posted: 6/11/18 at 10:48am

They changed it to international house of burgers and are replacing everything they post on their social media that has a P with a B... Pancakes to bancakes.... Whoever approved this marketing idea should be fired, everyone is hating on it lol

The best suggestion I saw was someone saying it should have been the international house of brunch.

Valentina3

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Broadway Legend
joined:2/26/16

Broadway Legend
joined:
2/26/16

IHOP to IHOB#2
Posted: 6/11/18 at 11:13am

Finally a place in America I can buy burgers...

adamgreer

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Broadway Legend
joined:3/18/05

Broadway Legend
joined:
3/18/05

IHOP to IHOB#3
Posted: 6/11/18 at 11:20am

This has to be some kind of joke to get people to discuss their new line of “craft burgers.”

My name is neither "adam" nor "greer."

dramamama611

Broadway Legend
joined:12/4/07

Broadway Legend
joined:
12/4/07

IHOP to IHOB#4
Posted: 6/11/18 at 11:25am

Oh, dear god. It's a marketing gimmick, nothing permanent!

If we're not having fun, then why are we doing it? These are DISCUSSION boards, not mutual admiration boards. Discussion only occurs when we are willing to hear what others are thinking, regardless of whether it is alignment to our own thoughts.

Broadway Joe

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Broadway Legend
joined:6/15/10

Broadway Legend
joined:
6/15/10

IHOP to IHOB#5
Posted: 6/11/18 at 11:30am

dramamama611 said: "Oh, dear god. It's a marketing gimmick, nothing permanent!"

Even so it's a terrible one with all the responses saying people aren't going to go there again lol I'm really curious to see how they do financially after this.

They did change at least one store, I wonder how many they are doing lol...

https://twitter.com/DREWMALINO/status/1004732966000459778?s=19

ACL2006

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Broadway Legend
joined:2/11/06

Broadway Legend
joined:
2/11/06

IHOP to IHOB#6
Posted: 6/11/18 at 12:22pm

Really bad marketing. Didn't even know they sold burgers.

A Chorus Line revival played its final Broadway performance on August 17, 2008. The tour played its final performance on August 21, 2011. A new non-equity tour started in October 2012 played its final performance on March 23, 2013. Another non-equity tour will be starting up in Somerville, NJ on January 20, 2018. The tour ended its US run in Kansas City, MO(May 29-Jun 3) and is now then touring throughout Japan August & September 2018. Japan schedule: Tokyo(Aug 15-21), Kanagawa(Aug 28-29), Shizuoka(Aug 30), Osaka(Aug 31 - Sept 2).

dramamama611

Broadway Legend
joined:12/4/07

Broadway Legend
joined:
12/4/07

IHOP to IHOB#7
Posted: 6/11/18 at 2:19pm

If people find the need to boycott a freaking restaurant - over THIS, chances are they eat there too damn often. People really need to get over themselves.

ArtMan

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Broadway Legend
joined:9/10/08

Broadway Legend
joined:
9/10/08

IHOP to IHOB#8
Posted: 6/11/18 at 6:31pm

When they first announced this, I thought the B would stand for breakfast....International House of Breakfast. The majority of people who eat here order their breakfast menu 24/7. Never did I think the B stood for burgers. I didn't know it was a marketing ploy. It's a dumb campaign either way.

adamgreer

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Broadway Legend
joined:3/18/05

Broadway Legend
joined:
3/18/05

IHOP to IHOB#9
Posted: 6/12/18 at 12:42am

Yet here we are discussing burgers and IHOP.

It was a remarkably successful gimmick if the goal was to get people to realize IHOP had burgers.

My name is neither "adam" nor "greer."

ArtMan

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Broadway Legend
joined:9/10/08

Broadway Legend
joined:
9/10/08

IHOP to IHOB#10
Posted: 6/12/18 at 7:02am

They have always had burgers on their menu. As already mentioned, this is a new line of burgers they are introducing. Yes, we are talking about it, but a marketing campaign is only really successful if it turns into sales. I personally don't see alot of people going to IHOP and ordering a burger, unless the price is really low. Even Ruby Tuesday, which has been pushing their burgers for years, has their burgers for $5 every third Tuesday.

ballet_broadway_&books

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Swing
joined:6/2/18

Swing
joined:
6/2/18

IHOP to IHOB#11
Posted: 6/13/18 at 1:14pm

ArtMan said: "When they first announced this, I thought the B would stand for breakfast....International House of Breakfast. The majority of people who eat here order their breakfast menu 24/7. Never did I think the B stood for burgers. I didn't know it was a marketing ploy. It's a dumb campaign either way."

I legitimately thought the "b" meant "breakfast" until just now, I guess I haven't been following the headlines about the change too closely. I've only ever gotten breakfast there, but then again I am someone who would only eat breakfast food all the time if I could. If anyone here has had their burgers, how are they?

ArtMan

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joined:9/10/08

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joined:
9/10/08

IHOP to IHOB#12
Posted: 6/13/18 at 1:57pm

ballet_broadway_&b, I only actually eat at IHOP a couple times a year and it is always breakfast items.. If you haven't done so already, register for their emails/club and you will receive a coupon a couple times a year for a free order of pancakes. Then you can purchase your sides to go along with it.

ScottyDoesn'tKnow2

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joined:1/22/14

Broadway Legend
joined:
1/22/14

IHOP to IHOB#13
Posted: 6/14/18 at 9:52am

This Forbes article may give some insight behind this campaign:

https://www.forbes.com/sites/aliciakelso/2018/06/12/polarizing-campaign-has-put-ihob-top-of-mind-thats-the-point/#6d5d8bb835a6

It looks like they are trying to increase their carry-out/to-go sales and I can infer that people are more likely to buy lunch/dinner items carry-out/to-go than pancakes and breakfast items. I surmise that it may be part of a re-branding so people think of the IHOP restaurants are an all-around diner that has enticing non-breakfast foods like other diners (where a big business is 24/7 breakfast but people readily order other things on the menu as well).

Updated On: 6/14/18 at 09:52 AM

BroadwayRox3588

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Broadway Star
joined:10/5/16

Broadway Star
joined:
10/5/16

IHOP to IHOB#14
Posted: 6/14/18 at 10:49pm

That awkward moment where you meant to go to the International House of Petah Tikva (IHOP), but accidentally go to the International House of Bet Hatikva (IHOB) instead.

5.25.16 My life was changed by Bright Star 4.12.17 My life was saved by Anastasia

LuminousBeing

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Broadway Star
joined:12/27/08

Broadway Star
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IHOP to IHOB#15
Posted: 6/21/18 at 11:59pm

BroadwayRox3588 said: "That awkward moment where you meant to go to the International House of Petah Tikva (IHOP), but accidentally go to the International House of Bet Hatikva (IHOB) instead."

"B" like in boring, like in barren, like in BURGERS, like in Bland. Like in basically bleak and beige and blah blah blah. That's ihob...with a b.

BroadwayConcierge

Broadway Legend
joined:7/24/15

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IHOP to IHOB#16
Posted: 6/22/18 at 1:12pm

usn120 said: "Really... REALLY...? It's been 8 years and you thought it was worth bumping to share that you THINK Broadway "Star" Alex Wyse is Jewish?"

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