Rudin No Longer Taking NYTimes Ads?

[AnnieBlack]

I noticed something strange last week in the NYTimes and again this weekends Arts & Leisure section, that Scott Rudin doesn't appear to be taking any ads for any of his shows (Three Tall Women, Iceman Cometh, Carousel, Hello Dolly)- this also includes the listings section... For a producer who has been a prolific user of the print section of the times, this seems very, very odd, especially during Tony voting period which you would think he would want the shows to high visibility.... 

[ABitOnTheSide]

Nothing that Rudin does makes sense to me anymore. He's supposed to be a marketing genius but I see no signs of that.

[Sondheimite]

He's scared of "the" article that's otw.

[Bwayfan292]

This is for sure off topic, but has he lifted the social media ban off of carousel? broadway.com’s new vlogger is Lindsay Mendez.

[DAME]

ABitOnTheSide said: "Nothing that Rudin does makes sense to me anymore. He's supposed to be a marketing genius but I see no signs of that."

How do you come to that conclusion?  He seems to be serving his shows very well. 

[Eddie3]

The Times is not really a NY paper anymore. In its striving to become national and international, it has cut NY arts coverage and listings drastically. Rudin is wise to limit his ads there.

 

[Call_me_jorge]

Bwayfan292 said: "This is for sure off topic, but has he lifted the social media ban off of carousel? broadway.com’s new vlogger is Lindsay Mendez."

Was there ever a social media ban? I thought there was only a ban for Hello, Dolly because it had something to do with Bette’s contract

[AnnieBlack]

But don't these ads serve as 'for your consideration' ads for awards, since the vast majority of voters are based in NY? This no ad (not few ads, but NO ad) strategy is just so odd 

[MichelleCraig]

Print advertising has gone way down in general...across the board. Online advertising is thought to be more effective today. As I write this, I am seeing three different ads for the same Audra McDonald concert on this page...

[Phantom of London]

With ways to advertise so diluted now, is advertising in print media a cost effective way to get your message out there?

[IdinaBellFoster]

The people who read the NYT in print are already the crowd that would buy tickets to these productions. He’s smart to divert his advertising to online markets.

[AnnieBlack]

but to not even have his shows in the 'listings' section just seems odd... I see the argument for full page ads being pulled back, but the listings? 

[bowtie7]

This week's New York Magazine has 4 full-color pages for Carousel. (3 Tall Women and Iceman each get a full page), so he is still doing some print.

[BalconyClub]

A Frozen ad appears on pages 18 and 19, a bit over one and a half pages in New York magazine.

The Carousel 4 page ad has prominent placement, immediately after the front cover as a fold out.

The Three Tall Women ad on page 3 loses some punch as it sits side by side to an Iceman Cometh ad.

I have always fell for the seduction of a glossy magazine ad.

In this same May 14-27 issue are a 2-page ad for Harry Potter as well as full one page ads for Once On This Island and My Fair Lady.

[AnnieBlack]

So Rudin isn't boycotting print, just NYTimes... interesting 

[poisonivy2]

There's no social media ban on any of the shows except for Hello Dolly! 

[Evans2]

ABitOnTheSide said: "Nothing that Rudin does makes sense to me anymore. He's supposed to be a marketing genius but I see no signs of that."

 

I tend to agree here.

Went to see Carousel this week and the ushers seemed more like security guards. Enough. We get it. Don't get up, you can't come back. You don't need to say it every second. 

[Phantom of London]

I wonder how much a week, a show spends on advertising?

[Dollypop]

I can't go to Facebook without several ads for HELLO, DOLLY! popping up. I know by heart that "Bernadette Peters has stopped more shows on Broadway than the stage hands union."

[haterobics]

Bwayfan292 said: "This is for sure off topic, but has he lifted the social media ban off of carousel? broadway.com’s new vlogger is Lindsay Mendez."

Recording a promotional vlog isn't a cast member posting personal social media content.

[AnnieBlack]

Another weekend, another lack of any ads for any Rudin shows in the NYTimes. Kind of amazing to see a major producer cease taking ads in the NYTimes like this... 

[HogansHero]

It has been more years than I can count since ads in the Times made sense financially. Rudin is one of the last producers to get the memo. That said, I have a feeling that this has to do with something else (as it has in the past). 

[RicardoMagon]

And what exactly are you referring to Hogan? Do share.....

[HogansHero]

RicardoMagon said: "And what exactly are you referring to Hogan? Do share....."

just that every so often he gets pissed at them and acts grandly on his emotions

[AnnieBlack]

Last time he had a right with the NYTimes he didn't kill any ads, but put the 'beef' into the paper

 

https://www.hollywoodreporter.com/news/scott-rudin-dresses-down-ny-451986