I noticed something strange last week in the NYTimes and again this weekends Arts & Leisure section, that Scott Rudin doesn't appear to be taking any ads for any of his shows (Three Tall Women, Iceman Cometh, Carousel, Hello Dolly)- this also includes the listings section... For a producer who has been a prolific user of the print section of the times, this seems very, very odd, especially during Tony voting period which you would think he would want the shows to high visibility....
The Times is not really a NY paper anymore. In its striving to become national and international, it has cut NY arts coverage and listings drastically. Rudin is wise to limit his ads there.
Bwayfan292 said: "This is for sure off topic, but has he lifted the social media ban off of carousel? broadway.com’s new vlogger is Lindsay Mendez."
Was there ever a social media ban? I thought there was only a ban for Hello, Dolly because it had something to do with Bette’s contract
In our millions, in our billions, we are most powerful when we stand together. TW4C unwaveringly joins the worldwide masses, for we know our liberation is inseparably bound.
Signed,
Theater Workers for a Ceasefire
https://theaterworkersforaceasefire.com/statement
But don't these ads serve as 'for your consideration' ads for awards, since the vast majority of voters are based in NY? This no ad (not few ads, but NO ad) strategy is just so odd
Print advertising has gone way down in general...across the board. Online advertising is thought to be more effective today. As I write this, I am seeing three different ads for the same Audra McDonald concert on this page...
The people who read the NYT in print are already the crowd that would buy tickets to these productions. He’s smart to divert his advertising to online markets.
"Oh look at the time, three more intelligent plays just closed and THE ADDAMS FAMILY made another million dollars" -Jackie Hoffman, Broadway.com Audience Awards
ABitOnTheSide said: "Nothing that Rudin does makes sense to me anymore. He's supposed to be a marketing genius but I see no signs of that."
I tend to agree here.
Went to see Carousel this week and the ushers seemed more like security guards. Enough. We get it. Don't get up, you can't come back. You don't need to say it every second.
I can't go to Facebook without several ads for HELLO, DOLLY! popping up. I know by heart that "Bernadette Peters has stopped more shows on Broadway than the stage hands union."
Another weekend, another lack of any ads for any Rudin shows in the NYTimes. Kind of amazing to see a major producer cease taking ads in the NYTimes like this...
It has been more years than I can count since ads in the Times made sense financially. Rudin is one of the last producers to get the memo. That said, I have a feeling that this has to do with something else (as it has in the past).