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Forbes: FROZEN and scalpers

BroadwayBen
Broadway Star
joined:6/5/03
Broadway Star
joined:
6/5/03
greenifyme2
Broadway Star
joined:5/19/17
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5/19/17
Forbes: FROZEN and scalpers#2
Posted: 4/16/18 at 11:04pm
Can confirm. Sat in the front row last week for $52.
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rosscoe(au)
Broadway Legend
joined:8/20/05
Broadway Legend
joined:
8/20/05
Forbes: FROZEN and scalpers#3
Posted: 4/16/18 at 11:13pm

This show isn’t going to run for years 

Well I didn't want to get into it, but he's a Satanist. Every full moon he sacrifices 4 puppies to the Dark Lord and smears their blood on his paino. This should help you understand the score for Wicked a little bit more. Tazber's: Reply to Is Stephen Schwartz a Practicing Christian
evic
Broadway Star
joined:3/5/04
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3/5/04
Forbes: FROZEN and scalpers#4
Posted: 4/16/18 at 11:25pm

I am curious to know what their daily wrap is and their advance.  Now that there are no more scalpers buying tickets, I assume that their advance is drying up.  Glad that the scalpers are taking a hit.

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Wick3
Broadway Legend
joined:8/5/14
Broadway Legend
joined:
8/5/14
Forbes: FROZEN and scalpers#5
Posted: 4/16/18 at 11:41pm

Scalpers are definitely taking a hit but *not* the box office. The scalpers already paid Disney full price for those tickets but then resold them to stubhub customers at a loss. Good for us but sucks to be them.

From Disney's point of view, they still got full price money for those tickets as clearly seen in the Broadway grosses.

As for the health of the show, I think people will still continue to buy tickets to see Frozen similar to how people are still seeing Aladdin. It all depends on the price point from the box office. Can Disney still sell $399 premium ticket prices a year from now for Frozen? Probably not but can they sell those seats for $199? Probably. In addition, school groups would certainly pay discounted prices to see Frozen from St. James's theater's balcony. It'll have a healthy run.

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msmp
Stand-by
joined:2/6/18
Stand-by
joined:
2/6/18
Forbes: FROZEN and scalpers#6
Posted: 4/17/18 at 2:13am

Yeah, the only hit the box office could take is in the future, as scalpers stop buying up blocks of tickets for resale. As it stands now, they're the ones taking the loss while the box office banks healthy grosses, as it has since previews.

My gut instinct is this will be around a while but it probably is not going to be on par with Lion King or Aladdin as a Disney property. It'll run for a bit and then get out on the tour, where I'm betting it will make a massive amount of money.

lynnetoomey
Understudy
joined:5/8/09
Understudy
joined:
5/8/09
Forbes: FROZEN and scalpers#7
Posted: 4/17/18 at 10:47am

wow....just looked at StubHub......shocking.   You can sit in the mezz for almost any performance in the coming weeks for $65 bucks.   Center orch tonight for just over $100.  Does not bode well.

BroadwayBen
Broadway Star
joined:6/5/03
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Forbes: FROZEN and scalpers#8
Posted: 4/17/18 at 11:13am

I agree that the scalpers leaving now doesn't mean the show won't run a long time.   I think its more that they assumed it would be another HAMILTON; that's not happening.  But I think there are millions of kids who want to see this show. 

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haterobics
Broadway Legend
joined:3/29/14
Broadway Legend
joined:
3/29/14
Forbes: FROZEN and scalpers#9
Posted: 4/17/18 at 11:48am

evic said: "Now that there are no more scalpers buying tickets, I assume that their advance is drying up."

Why? People who wanted to see the show but didn't like the available seats, or couldn't get any good ones, will now be able to buy them again... the lack of a premium market doesn't mean there isn't a regular market.