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BroadwayCon and Playbill.com
Akitarent
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Featured Actor
joined:10/3/04
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BroadwayCon and Playbill.com#1
Posted: 1/28/18 at 6:20pm

This year was the first year Playbill didn't sponsor BroadwayCon and at times the lack of presence was felt (but not by much).  Does anyone know why Playbill opted not to be the big sponsor this year?

 

Thanks

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BroadwayCon and Playbill.com#2
Posted: 1/28/18 at 6:36pm
No idea but if I were to guess I’d say playbill didn’t see the ROI - what services would Broadcon attendees use of Playbill to help them recover that cost? All attendees would know about them and use their services. When I have worked for companies that sponsor conferences it is done with the understanding/hope that it is going to lead to more clients or customers.
"It’s the fractured quality in [Bernadette Peters'] singing voice and line readings that puts across the character as someone for whom resentment is sliding into madness." - NYtimes on Follies (2011).
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BroadwayCon and Playbill.com#3
Posted: 1/28/18 at 6:41pm

How does Playbill make money anyway, besides ad revenue?

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BroadwayCon and Playbill.com#4
Posted: 1/28/18 at 6:47pm
Producers have to buy the playbills?
And I remember this musical I remember their brilliance And I might never sleep again...
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BroadwayCon and Playbill.com#5
Posted: 1/28/18 at 7:04pm
People have claimed here they don’t pay for B&W, only colour (and I assume that’s to cover costs rather than make a big profit). I’d assume the vast majority of Playbill’s money is advertising revenue. But I could be wrong.
"It’s the fractured quality in [Bernadette Peters'] singing voice and line readings that puts across the character as someone for whom resentment is sliding into madness." - NYtimes on Follies (2011).
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BroadwayCon and Playbill.com#6
Posted: 1/28/18 at 7:27pm
I don't have an answer, but this isn't the first time they haven't been involved in events. Like they used to be at the flea market and have not in years. Didn't they also stop publishing the year books they used to put out?
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BroadwayCon and Playbill.com#7
Posted: 1/29/18 at 10:21am

faceleg said: "How does Playbill make money anyway, besides ad revenue?"

Sponsored content? Which I guess is related.

"This thread reads like a series of White House memos." — Mister Matt


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