NOWaWarning said: "I remember at the time it was open, many thought the Bridges of Madison County marketing hurt the show.

"

It was awful. Not suggesting the replacement will win any wards, but it did much better to capture the tone and aesthetic of the show (that imo, is much more appealing than the original). I might have actually bought a full price ticket to the show if the marketing had me more intrigued.

"It’s the fractured quality in [Bernadette Peters'] singing voice and line readings that puts across the character as someone for whom resentment is sliding into madness." - NYtimes on Follies (2011).

Updated On: 9/26/16 at 06:35 PM

BrodyFosse123

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joined:2/27/06

Broadway Legend
joined:
2/27/06

Worst Marketing you've seen. #6
Posted: 9/26/16 at 6:36pm

CAROLINE, OR CHANGE.

Having a sitting and slumped and sad looking maid as your artwork didn't bring interest obviously.

CATSNYrevival

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joined:3/1/04

Broadway Legend
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Worst Marketing you've seen. #7
Posted: 9/26/16 at 6:48pm

I also think the artwork and logo for the tour of Bridges was just as bad as the original.

Dallas Theatre Fan

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Understudy
joined:3/10/13

Understudy
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3/10/13

Worst Marketing you've seen. #8
Posted: 9/26/16 at 7:41pm

Didn't Bridges change marketing teams during its run? I guess it happened when they changed posters from the farmhouse red to the stary night poster.

haterobics

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joined:3/29/14

Broadway Legend
joined:
3/29/14

Worst Marketing you've seen. #9
Posted: 9/26/16 at 8:05pm

Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward.

rangersrule132

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joined:2/29/16

Featured Actor
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2/29/16

Worst Marketing you've seen. #10
Posted: 9/26/16 at 8:11pm

I have never seen such a poorly run twitter account than the one for Kinky Boots. It serves no functional purpose. Zero fan interaction and really have no clue who they are catering to on twitter.

Updated On: 9/26/16 at 08:11 PM

curel1

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joined:6/15/16

Featured Actor
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Worst Marketing you've seen. #11
Posted: 9/26/16 at 8:15pm

haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward.

"

??? SR's marketing is great! Perfect for the show

Scarywarhol

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joined:10/1/04

Broadway Legend
joined:
10/1/04

Worst Marketing you've seen. #12
Posted: 9/26/16 at 8:20pm

The Heidi Chronicles revival.

sondheimboy2

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joined:11/5/05

Broadway Legend
joined:
11/5/05

Worst Marketing you've seen. #13
Posted: 9/26/16 at 11:23pm

I thought that the Broadway logo for "Chess" was horrible.

"A coherent existance after so many years of muddle" - Desiree' Armfelt, A Little Night Music "Life keeps happening everyday, Say Yes" - 70, Girls, 70 "Life is what you do while you're waiting to die" - Zorba

trpguyy

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joined:2/25/05

Broadway Legend
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2/25/05

Worst Marketing you've seen. #14
Posted: 9/26/16 at 11:27pm

Recently, "Bridges" was pretty atrocious and "Gents Guide" had some of the best marketing and social media game I've ever seen in any industry.

LizzieCurry

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joined:3/7/05

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joined:
3/7/05

Worst Marketing you've seen. #14
Posted: 9/26/16 at 11:27pm

haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward."

Really? I really liked SR's marketing campaign and I wished the show had been as clever.

"This thread reads like a series of White House memos." — Mister Matt

bwayboy22

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joined:5/9/12

Leading Actor
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Worst Marketing you've seen. #15
Posted: 9/26/16 at 11:30pm

Dear Evan Hansens marketing really needs to be changed up. The artwork on their marquee is about as interesting as watching paint dry. Especially when next to the lavish Great Comet design.

gypsy101

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joined:1/22/13

Broadway Legend
joined:
1/22/13

Worst Marketing you've seen. #16
Posted: 9/26/16 at 11:31pm

haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward."

what ads are you referring to? i thought most of their ads were very clever

bridges had a hilariously terrible commercial that reminded me of a Summer's Eve ad

"Contentment, it seems, simply happens. It appears accompanied by no bravos and no tears."

Updated On: 9/26/16 at 11:31 PM

Islander_fan

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joined:6/25/14

Broadway Star
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6/25/14

Worst Marketing you've seen. #17
Posted: 9/26/16 at 11:34pm

I was watching something on Youtube. And, the commercial that they showed prior to my content loading was the commercial for the upcoming revival of Hello Dolly.

I know it's not print marketing, but regardless, it's bland as all hell and if I weren't a theatre person it wouldn't do anything to me to want to get tickets for it.

Hello Dolly! commercial

gypsy101

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joined:1/22/13

Broadway Legend
joined:
1/22/13

Worst Marketing you've seen. #18
Posted: 9/26/16 at 11:37pm

clearly they don't think they need to say anything more...i kind of agree.

"Contentment, it seems, simply happens. It appears accompanied by no bravos and no tears."

RippedMan

Broadway Legend
joined:8/14/05

Broadway Legend
joined:
8/14/05

Worst Marketing you've seen. #19
Posted: 9/27/16 at 12:21am

Something Rotten's ads are great. Bridges was terrible. Not sure what to do, but it just looked cheesy.

I still think Hamilton's is awful considering the show. It's just not as iconic as a lot of shows.

gypsy101

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joined:1/22/13

Broadway Legend
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Worst Marketing you've seen. #20
Posted: 9/27/16 at 12:23am

does Hamilton even run ads?

"Contentment, it seems, simply happens. It appears accompanied by no bravos and no tears."

whatdoesntkillme

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Stand-by
joined:8/15/16

Stand-by
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Worst Marketing you've seen. #21
Posted: 9/27/16 at 12:42am

I think Something Rotten's marketing is terrible in that it in no way captures the essence of the show. I saw it with a group and was delightfully surprised, laughed the whole time. The ad campaigns are not congruent with the spirit, message, or content of the show.

TFMH18

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joined:1/10/13

Broadway Star
joined:
1/10/13

Worst Marketing you've seen. #22
Posted: 9/27/16 at 12:53am

Most recently, Bright Star. Did you know that beloved American superstar Steve Martin wrote a musical? Well most of the country did not. Additionally, that entirely bland and vague artwork could not have been less enticing or telling of the show's warmth and tenderness if it tried. Really abysmal work all around.

Princeton2

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joined:6/1/08

Broadway Legend
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6/1/08

Worst Marketing you've seen. #23
Posted: 9/27/16 at 1:19am

Marketing is about way more than just advertising and branding but those are definitely the most effective forms for theatre and easiest to judge

I cant tell if people commenting about Something Rotten are joking or just didnt 'get it' but their branding and advertising was brilliant and clearly worked .

I thought It Shoulda Been Yous artwork was awfully simplistic and cheap looking

Mr. Nowack

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joined:2/2/14

Broadway Legend
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2/2/14

Worst Marketing you've seen. #24
Posted: 9/27/16 at 1:33am

Not necessarily the worst but I thought the "Dating then and now" video ads for SHE LOVES ME were kinda cringey. There was also that dumb tagline that didn't make any sense in early ad materials but I can't recall it, like the not-so-romantic musical comedy or something? The pink was a tad much too, though I thought the ads with the diamond and production photos were much nicer.

Don't get me wrong love the show and adored that revival but its ad campaign was meh for me.

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