The Lion King is opening a lottery! (Digital, too)
The show’s digital lottery will work like this: entries will be accepted at lionking.com/lottery starting the day before a performance (the time will vary), and until 9 a.m. the day of the performance. Winners will be notified immediately and will have one hour to pay online.
The tickets will be available only for pickup by people presenting identification in the final 30 minutes before the performance begins. This is a low-tech anti-scalping effort, similar to that being used by the nonprofit New York Theater Workshop (which has several much-in-demand shows upcoming), with the hope being that reducing the time window for resale will cut down on scalping.
I won last row orchestra. Really great deal. I hadn't seen the show in years (and I've seen it a bunch). Those actors are really still putting on a fantastic show.