Question about Premium TIckets

[mmFan]

Posted: 3/7/13 at 8:05am

Wondering how premium costing works. About a month ago, I bought 2 premium tickets to see Newsies on a Sat night in April for $210 each (which was insane to me but I like to be close up where I can see details/expressions, etc). Now today I'm looking and the premium seats are now $310 (I checked 2 next to my seats).

When I bought the tickets, it was too far in advance so any discount codes didn't work. Now there are discount codes available for that time, but it wouldn't be any difference in the end from what I paid.

Is it normal for the price to increase ... and by that much? I always thought the cost per seat was set upfront, and if anything, the would decrease as it got closer.



Updated On: 3/7/13 at 08:05 AM

[anmiller07]

Posted: 3/7/13 at 8:35am

Sounds like they are using a "dynamic" pricing structure.
Broadway Hits Make Most of Premium Pricing

[mmFan]

Posted: 3/7/13 at 8:51am

That's so crazy. I found it ridiculous paying over $400 for 2 tickets (but did it anyways since it's not often we come to NY), but couldn't imagine paying over $600 for 2 tickets. It wasn't so long ago that you could get prime tickets for around $100 each (before they introduced premium).

[suestorm]

Posted: 3/7/13 at 10:34am

i think its cool. this way if you really want to see something bad or want a really good seat you can get one! win-win

[Rainbowhigh23]

Posted: 3/7/13 at 11:35am

Sign up for Audience Rewards! You're paying a fortune for tickets so you might as well get something back in rewards. They offer specials where you can get up to 3000 points per ticket costing more than $127, then you can turn those points into major discounts on other shows, like say 500 points and $35 to see Virginia Woolfe or 500 and $42 to see Kinky Boots. I've used the points redemption many times and it helps. A $135 ticket for War Horse netted me 3000 points that I'm still not done using for discounts - I've ordered four shows at rush prices and the seat locations have been fantastic. Four tickets to Cinderella will get you 10,000 points.

[ARTc]

Posted: 3/11/13 at 12:33pm

Does Audience Rewards allow you to choose your own seats? I am about to open a thread regarding my recent frustration regarding Broadway pricing and specifically premium seats. I found this thread when doing a "premium" search.

[Patash]

Posted: 3/11/13 at 5:13pm

Just wanted to mention that I got a "premium" seat for Newsies for a matinee last week at TKTS. It cost $70 plus the $4.50. It was fifth row center. My friends who bought the seats in the row in front of me paid $189 each.

[Fosse76]

Posted: 3/11/13 at 6:56pm

Ech show different, and premium seats are generally released before any scheduled performance up to a week ahead of time. It just depends on the sales. I had a prime center orchestra aisle seat to The Book of Mormon when I waited in the Standby line. In fact I was really annoyed because some guy went to the box office and purchased 4 premium seats while I was waiting (and I was far from being next in line).

[Phantom of London]

Posted: 3/11/13 at 7:32pm

Since shows I charging a fortune to the honest theatre goer with premium tickets, has the percentage of shows recouping gone up?