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"Seasons of Love" on Macy's commercial...

Bettyboy72 Profile Photo
Bettyboy72
Broadway Legend
joined:3/31/06
Broadway Legend | Joined: 3/31/06
I'm watching Celebrity Apprentice and there was a Macy's fine jewelry commercial that used "Seasons of Love". It didn't really fit if you ask me, but glad to hear a Broadway song on a popular commercial.
"The sexual energy between the mother and son really concerns me!"-random woman behind me at Next to Normal "I want to meet him after and bang him!"-random woman who exposed her breasts at Rock of Ages, referring to James Carpinello
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SNLMedia
Broadway Legend
joined:12/6/05
Broadway Legend | Joined: 12/6/05
Not gonna lie, it kind of gave me chills hearing it again after several years. But I agree, didn't fit the ad.
"The world is a better place because of hairspray." - Michael Ball

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defygravity24
Leading Actor
joined:7/17/09
Leading Actor | Joined: 7/17/09
yah I just saw the ad while wtching the celebrity apprentice. It was nice to hear Rent on a commercial
James Davis
Swing
joined:5/3/10
Swing | Joined: 5/3/10

'Seasons of Love' on Macy's commercial...

#3
Posted: 5/3/10 at 12:07pm
I saw it as well, and it really upset me. Seasons of Love has such a special meaning and place in my heart to see it cheapened for a jewelry ad was upsetting enough, but to also see the exclusively mainstream hetero images used as the song played was just wrong. I'm angry with Macy's, but more so I'm horrified the owners of the music (I assume the producers of RENT) would think so little of the message behind the song to sell it for a jewelry commercial.

Something wonderful just died a little.
Bettyboy72 Profile Photo
Bettyboy72
Broadway Legend
joined:3/31/06
Broadway Legend | Joined: 3/31/06

'Seasons of Love' on Macy's commercial...

#4
Posted: 5/3/10 at 12:16pm
Doesn't the Larson family own the rights-I assumed they did.It was sad to see everything the song stands for stripped away in the most banal, heterosexist mainstream ad celebrating materialism: love=jewelry. But I guess the folks who own the song need to eat.
"The sexual energy between the mother and son really concerns me!"-random woman behind me at Next to Normal "I want to meet him after and bang him!"-random woman who exposed her breasts at Rock of Ages, referring to James Carpinello
uncageg Profile Photo
uncageg
Broadway Legend
joined:5/13/04
Broadway Legend | Joined: 5/13/04
I think they were going for a love angle and giving the jewelry to someone you love. The use didn't bother me at all and I enjoyed their version of it. It was nice to hear it.
Just give the world Love.
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Jonny boy
Broadway Legend
joined:4/30/07
Broadway Legend | Joined: 4/30/07
I completely agree uncageg... its a beautiful song and more power to Macy's for using it.
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madbrian
Broadway Legend
joined:6/1/06
Broadway Legend | Joined: 6/1/06
I don't see how this commerical, running right before Mother's Day and bridal season, would be offensive to anyone.
"It does me no injury for my neighbour to say there are 20 gods or no god. It neither picks my pocket, nor breaks my leg." -- Thomas Jefferson
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Bettyboy72
Broadway Legend
joined:3/31/06
Broadway Legend | Joined: 3/31/06
I don't think anyone was offended by the commercial, it just seems "Seasons of Love" was ill-fitting based on the spirit of the material and the musical RENT. Most "standards" used in commercials are classics in a different way than "Seasons of Love."
"The sexual energy between the mother and son really concerns me!"-random woman behind me at Next to Normal "I want to meet him after and bang him!"-random woman who exposed her breasts at Rock of Ages, referring to James Carpinello
James Davis
Swing
joined:5/3/10
Swing | Joined: 5/3/10
The song is about the struggles of people living with HIV/AIDS celebrating the moment living their life in love. It's an homage to all those that have passed. To see it used to hock jewelry (with only hetero images) is offensive. Hopefully that helps you understand why it is offensive to some be it before mothers day, christmas, valentines day, etc.
Updated On: 5/3/10 at 03:42 PM
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uncageg
Broadway Legend
joined:5/13/04
Broadway Legend | Joined: 5/13/04

'Seasons of Love' on Macy's commercial...

#10
Posted: 5/3/10 at 5:00pm
I just think people are reading into it too much! They evidentally wanted the lyrics "Seasons of Love" to represent what the commercial was "about".
Just give the world Love.
Updated On: 5/3/10 at 05:00 PM