INDUSTRY: Social Insight Report - April 22nd - BEETLEJUICE and HILLARY & CLINTON Top Growth
With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.
Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.
The top growing current Broadway musicals were Beetlejuice (28.59%), Hadestown (18.56%), Oklahoma! (7.58%), Tootsie The Musical (6.32%) and The Cher Show (6.07%).
The top growing current Broadway plays were Hillary and Clinton (25.14%), Burn This (18.07%), Gary: A Sequel to Titus Andronicus (13.67%), What The Constitution Means to Me (5.74%) and King Lear(4.23%).
The top growing upcoming Broadway productions were Frankie and Johnny (19.41%), Tina: The Tina Turner Musical (3.86%), Moulin Rouge (0.56%), The Music Man (0.45%) and Jagged Little Pill(0.34%).
The top growing shows this week on Facebook were Beetlejuice (+8,096), The Cher Show (+1,229), Hadestown (+1,175), Dear Evan Hansen (+1,013) and Come From Away (+723).
The shows with the least growth were The Phantom of the Opera (-218), Book of Mormon (-199), Chicago (-17), Manhattan Theatre Club (7) and Jagged Little Pill (12).
Check Ins Growth
The Broadway shows up in check ins for last week were Beetlejuice (+860), Wicked (+806), Frozen (+803), Cursed Child (+766) and Mean Girls (+756).
The top growing shows this week on Twitter were Hamilton (+1,370), Hadestown (+1,350), Dear Evan Hansen (+1,131), Be More Chill (+516) and Beetlejuice (+443).
The shows with the least growth were Book of Mormon (-79), Beautiful (4), Tina: The Tina Turner Musical (4), Chicago (10) and The Ferryman (10).
The top growing shows this week on Instagram were Hadestown (+6,106), Beetlejuice (+4,233), Be More Chill (+2,064), Dear Evan Hansen (+1,972) and Waitress (+1,219).
The shows with the least growth were Beautiful (-11), Tina: The Tina Turner Musical (25), Jagged Little Pill (31), 2nd Stage (33) and The Music Man (37).
In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.
Top Musical - Beetlejuice
Top Play - Hillary and Clinton