HELLO KITTY LIVE to Premiere in West End, October 8

Sanrio GmbH, Live Nation and Zen Tiger Live in association with WME Entertainment officially announce the forthcoming launch of HELLO KITTY LIVE - FASHION & FRIENDS. The first chapter of series of live shows starring Hello Kitty, her family and the other Sanrio characters.

HELLO KITTY LIVE - FASHION & FRIENDS gives fans of all ages the first ever opportunity to physically enter the world of Hello Kitty as she takes to the stage live and in 3D for this World Premiere, the latest development in the continuing evolution of this global super brand.

A 'Pop Show' in the truest sense, the soundtrack features high calibre artists including Charli XCX, Bruno Mars, Kylie Minogue, Echosmith, Clean Bandit, Flo Rida and many more.

See Hello Kitty like you've never seen her before as this fashion icon welcomes audiences into her world in a story that highlights the value of friendship, creativity, respect for nature and a love of learning.

The producers at Zen Tiger Live have assembled an accomplished creative team comprised of Richard Lewis, creative director of a long list of successful productions including Peppa Pig Live and Lazy Town Live; Del Mak, choreographer of TV show Got to Dance and LRNZ, one of the most acclaimed upcoming visual artists on the digital scene. Together they have created a fun-packed show, where the characters on stage and the animations on a mega HD screen interact with the public as the story unfolds.

Steve Homer, Promoter at Live Nation Entertainment, said 'We are delighted to have Hello Kitty Live - Fashion & Friends on our roster; she is a natural addition to a line-up of Global superstars we work with including Madonna, Rihanna and Beyonce.'

Hello Kitty Meet & Greet - M&S, Westfield London W12, Friday 10 April 1pm

To celebrate the announcement of the UK Tour and tickets going on sale, Hello Kitty will be visiting M&S Westfield London in White City on Friday 10 April at 1pm. Fans and families are welcome to come along to meet Kitty in person.

Fans will also be invited to enter a competition to win the ultimate Hello Kitty fan prize - the 'Platinum Hug' VIP package at a venue of their choice, plus runner-up HELLO KITTY LIVE SUPER-FAN GOODY BAGprizes which will be full of exciting Hello Kitty merchandise.

An exclusive and limited series of HELLO KITTY LIVE - FASHION & FRIENDS merchandising will be available only at the show venues.

The official premiere will be in London on 8 October 2015 at the Hammersmith Apollo before the show departs for an extensive tour across the UK with future dates planned across Europe (to be announced).