Viva Forever
Viva Forever
Theatre
Piccadilly Theatre (London, )
(Piccadilly Circus) Denman Street
London,
Schedule
West End, 2012
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VIVA FOREVER! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today�s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she�d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.

With songs from the incredible SPICE GIRLS, Producer Judy Craymer has assembled a creative team that includes script writer JENNIFER SAUNDERS (Absolutely Fabulous, French & Saunders) and director PAUL GARRINGTON to bring the fresh, original story of VIVA FOREVER! to the stage.

VIVA FOREVER is produced by Judy Craymer in association with Universal Music, Simon Fuller and the Spice Girls.
TWITTER WATCH

@VivaForever - 06/29/2013 09:23pm RT @Kevsie: I love #vivaforever @vivaforever
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@VivaForever - 06/29/2013 09:22pm RT @Chris_Stroud: Confetti galore at the final of @vivaforever ?? http://t.co/ivJVTUXNDs
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@VivaForever - 06/29/2013 06:02pm The final curtain call #vivaforever http://t.co/hstGcatcNG
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MORE TWEETS

VIVA FOREVER! to Close in West End this June; Producer Comments
by BWW News Desk - May 2, 2013

Producer JUDY CRAYMER has confirmed that Viva Forever! the new musical, inspired by the songs of the SPICE GIRLS, has posted closing notices at the Piccadilly Theatre for 29 June, 2013. (more...)

VIVA FOREVER! To Close On June 29
by BWW News Desk - May 2, 2013

Media outlets are reporting that Viva Forever!, the Spice Girls musical with book by Jennifer Saunders, will be closing on June 29. (more...)

Victoria Beckham Says 'Cheerio' to Spice Girls; Officially Retires from Singing
by BWW News Desk - March 27, 2013

Ohnotheydidn't.com reports that Spice Girls member Victoria Beckham is officially saying 'cheerio' to the popular British pop girl group. According to the report, the singer has officially retired as a vocal performer, despite recent plans for a Spice Girls Australian tour and a current Broadway-bound musical featuring the songs of the legendary group. (more...)

STAGE TUBE: VIVA FOREVER! Releases New TV Spot!
by Stage Tube - March 10, 2013

Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. Viva Forever! just celebrated its 100th performance in the West End on March 8, and the show has released a new TV spot. Watch it below! (more...)

BWW UK EXCLUSIVE: Behind the Scenes for VIVA FOREVER's Glamorous Opening Night!
by Stage Tube - January 17, 2013

Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening on 11 December 2012, at the Piccadilly Theatre in London's West End. Go behind the scenes below! (more...)

ITV1 To Show 'THE SPICE GIRLS STORY: VIVA FOREVER' On Christmas Eve
by BWW - December 24, 2012

The programme claims to tell 'the definitive story of one of pop music's biggest ever all-female groups' and also follows the creative process prior to the launch of the musical Viva Forever! - based on their music, produced by Judy Craymer, and written by Jennifer Saunders. (more...)

BWW Reviews: VIVA FOREVER!, Piccadilly Theatre, December 20 2012
by Kevin Sherwin - December 21, 2012

It must have seemed like a no-brainer. Take the back catalogue of one of the most successful and iconic pop groups of all time, get national semi-treasure Jennifer Saunders to write the script, and add Mamma Mia! producer Judy Craymer for good measure. A recipe for success, surely? (more...)

STAGE TUBE: VIVA FOREVER! World Premiere Footage - Red Carpet, Opening Night Party and More!
by Stage Tube - December 13, 2012

Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening on 11 December, 2012, at the Piccadilly Theatre in London's West End. Click below for footage from the red carpet, highlights from the show, interviews with the producers and cast at the opening night party and more! (more...)

STAGE TUBE: Spice Girls Reunite at VIVA FOREVER Opening!
by Stage Tube - December 12, 2012

Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening last night, 11 December, 2012, at the Piccadilly Theatre in London's West End. Check out what the ladies had to say below! (more...)

Review Roundup: VIVA FOREVER! Opens in the West End
by Review Roundups - December 12, 2012

Producer Judy Craymer presents Viva Forever!, the new musical written by Britain's BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The show began previews on 27 November with the official opening last night, 11 December, 2012, at the Piccadilly Theatre in London's West End. Let's see what the critics had to say... (more...)

Photo Flash: Spice Girls Reunite at VIVA FOREVER! Opening Night in London!
by BWW News Desk - December 11, 2012

Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening tonight, 11 December, 2012, at the Piccadilly Theatre in London's West End. BroadwayWorld brings you a photo of the group below! (more...)

Photo Coverage: VIVA FOREVER Production Shots!
by BWW News Desk - December 11, 2012

The latest photos from the Spice Girls musical! (more...)

BWW TV: Video Highlights from VIVA FOREVER! The New Spice Girls Musical!
by BroadwayWorld TV - December 11, 2012

We've got a first look at video highlights from the show! (more...)

Photo Coverage: First Look at Spice Girls Musical - VIVA FOREVER in the West End!
by BWW - December 10, 2012

We've got a first look at photos from the show, which opens on December 11! (more...)

BWW EXCLUSIVE: VIVA FOREVER Begins Previews Tonight; Sneak Peek at the Songlist!
by BWW - November 27, 2012

As previews begin for Viva Forever, Spice Girls fan sites are abuzz with the news that some of their most famous hits as a group and as solo artists - and best-loved album tracks - are currently featured in the show. (more...)

Full Cast Announced for New Spice Girls Musical - VIVA FOREVER!
by BWW - September 28, 2012

Producer JUDY CRAYMER has announced the cast of Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers JENNIFER SAUNDERS, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of THE SPICE GIRLS. (more...)

Spice Girls Musical VIVA FOREVER Earns 1 Million in Early Ticket Sales; Begins in November
by BWW News Desk - June 28, 2012

The musical has already earned more than 1 million in ticket sales - and it won't even open officially until 11 December, 2012. Half of the earnings, the Daily Mail's Baz Bamigboye reports today, were from the first day that they were available. (more...)

STAGE TUBE: Inside the VIVA FOREVER! Announcement with the Spice Girls
by Stage Tube - June 28, 2012

Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! earlier this week announced that the new musical, Viva Forever! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. Viva Forever! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. Go inside the big announcement in the video below! (more...)

Photo Flash: VIVA FOREVER! Artwork Released!
by BWW News Desk - June 26, 2012

Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! today announced that the new musical, Viva Forever! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. Viva Forever! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. Check out the just-released artwork for the show below! (more...)

STAGE TUBE: Spice Girls Talk VIVA FOREVER Musical!
by Stage Tube - June 26, 2012

Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! today announced that the new musical, Viva Forever! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. Viva Forever! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. All of the pop group's original stars were on hand today to celebrate the new musical's launch, and you can hear what they had to say about the new show below! (more...)

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